How does GEO differ from traditional SEO?
Classic SEO optimizes for traditional search engines like Google, Bing. The GEO optimizes to be cited by generative AIs (ChatGPT, Perplexity, Claude). SEO aims to click on your link in the results. GEO aims to directly cite your content in the AI response. The two are complementary and essential in 2026. We wrote a blog post on the subject: https://vmerci.lu/blog/geo-generative-engine-optimization-luxembourg
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