The Best Tools to Measure Your Visibility in AI Search Engines in Luxembourg in 2026

<article> <style> table.with-borders {width:100%;border-collapse:collapse;font-family:sans-serif;font-size:14px;table-layout:fixed;word-wrap:break-word;} table.with-borders th, table.with-borders td {border:1px solid #ccc;padding:8px;text-align:left;vertical-align:top;} table.with-borders th {background-color:#A0BEB9;font-weight:bold;text-align:center;} table.with-borders td:first-child {font-weight:bold;} </style> <section id="in-brief" style="background-color:#A0BEB9; border:0.5px solid black; margin-bottom:1rem; padding:1em;"> 🎯 Ranking first on Google is no longer enough: if ChatGPT, Perplexity or Gemini don't cite you, you're invisible to a growing share of your potential clients in Luxembourg. 🔍 New tools exist to measure your visibility in AI search engines (GEO) — but most aren't suited for Luxembourg SMEs. ✅ 4 concrete approaches: Bing Webmaster Tools AI Performance (free and official), a free 5-min manual method, specialized GEO tools, and add-ons from your existing SEO suites. We break it all down with budgets. 💡 What nobody tells you: 80% of Luxembourg SMEs have no idea what ChatGPT says about their brand. Those who measure and optimize are gaining a massive lead. </section> <h2 id="introduction">Does your brand REALLY exist in ChatGPT's answers? (Watch out for the trap)</h2> Many business owners run the same test: they open ChatGPT, type their company name, and think "Great, I'm well ranked!" Except it's a trap. ChatGPT personalizes its answers. If you've talked about your business before, if you've already searched for your own name, if your conversation history mentions your industry — it will show you what you want to see. It's like asking your mother if your restaurant is good. The answer will always be yes. The real test goes like this. Open a new conversation (or better yet: ask someone else to do it from their account). Type: "What is the best [your profession] in Luxembourg?" Not your name. Not your brand. Your client's need. That's when reality often hits hard: your name doesn't appear. And that's the case for 85% of Luxembourg SMEs. They're invisible in AI answers when a prospect searches for a solution — not a name. And the problem is that this channel keeps growing. In 2025, an estimated 15 to 20% of searches were already going through generative AI (ChatGPT, Perplexity, Google AI Overviews, Claude). In 2026, we're approaching 25-30% in some sectors. And in Luxembourg, with an educated, multilingual and tech-savvy audience, adoption is even faster than the European average. The problem? Your classic SEO tools are blind to all of this. Semrush shows your Google rankings. Google Analytics shows your traffic. But none of these tools tell you if ChatGPT recommends your restaurant, your law firm or your agency when a prospect asks the question. That's exactly why new AI visibility measurement tools have emerged. And that's exactly why we tested, compared and dissected the main ones to tell you which ones are worth it for an SME in Luxembourg. No BS. No sponsored rankings. Just our field analysis. <h2 id="pourquoi-mesurer-visibilite-ia">Why measuring your AI visibility has become urgent in 2026</h2> <h3 id="le-comportement-recherche-change">Search behavior has changed (and your clients with it)</h3> Before, the customer journey was simple: Google → click a link → visit your site → contact. Today, it's increasingly: ChatGPT → direct answer with recommendation → the client contacts the cited brand without ever visiting your site. Concretely, in Luxembourg: <ul> <li>An expat looking for an accountant → asks Perplexity, not Google</li> <li>A business owner comparing IT providers → asks Claude for a comparative analysis</li> <li>Someone looking for a restaurant → asks ChatGPT "best Italian Luxembourg-City"</li> </ul> And in each case, the AI only cites 3 to 5 brands. Not 10 results like Google. No page 2. Either you're in there, or you don't exist. <h3 id="seo-classique-angle-mort">Your SEO dashboard has a massive blind spot</h3> AI engine answers are: <ul> <li>Conversational: no #1, #2, #3 positions — it's a recommendation or nothing</li> <li>Variable: the same question asked twice can give different answers</li> <li>Click-free: the user gets their answer without visiting your site (zero-click)</li> <li>Based on perceived credibility: backlinks, press mentions, reviews, structured data</li> </ul> Result: you can be #1 on Google for "web agency Luxembourg" and be completely absent from ChatGPT's answers on the same query. We've seen it with several clients. It's like driving a car with half the dashboard turned off. You don't know what's happening on a channel that already represents 20-30% of your prospects' searches. <h2 id="methode-gratuite">The free method (5 minutes) to test your AI visibility right now</h2> Before talking about paid tools, here's what you can do right now, for free: Step 1: Prepare 10 key queries List the 10 questions your clients ask most often. Examples for a Luxembourg SME: <ul> <li>"Best [your profession] Luxembourg"</li> <li>"[your service] price Luxembourg"</li> <li>"Recommendation [your sector] Luxembourg-City / Esch / Kirchberg"</li> <li>"Comparison [your product] Luxembourg 2026"</li> <li>"Reviews [your sector] Luxembourg"</li> </ul> Step 2: Test on 4 AI engines <ul> <li>ChatGPT (free) → the most used in Luxembourg</li> <li>Perplexity (free) → the one that cites the most sources</li> <li>Google AI Overviews → switch to English search to see it</li> <li>Claude (free) → increasingly used in B2B</li> </ul> Step 3: Record your results For each query, on each engine: are you cited? In which position (1st mention, 2nd, 3rd)? Which competitors appear instead of you? Typical result for a Luxembourg SME: 0 to 2 mentions out of 40 combinations tested. And that's normal — almost nobody optimizes for this in Luxembourg yet. But this manual method has its limits: it's a snapshot, not ongoing tracking. That's where specialized tools come in. <h2 id="outils-specialises">Specialized tools to measure your AI visibility: our analysis</h2> We looked at the main tools available in late 2025 / early 2026. Here's our unfiltered analysis, with one simple question for each: is it useful for a Luxembourg SME? <h3 id="outil-gratuit-officiel">The free official tool (and the one 90% of SMEs ignore)</h3> Bing Webmaster Tools — AI Performance (free) Since February 2026, Microsoft offers a dedicated AI visibility dashboard directly in Bing Webmaster Tools. And it's free. What it measures: <ul> <li>Total citations: how many times your site is cited as a source in AI-generated answers (Copilot, Bing AI, partner integrations)</li> <li>Cited pages: which URLs from your site are referenced most often</li> <li>Grounding queries: the queries that triggered a citation of your content</li> <li>Trends over time: how your AI citations evolve week after week</li> </ul> What it does NOT do: it only covers the Microsoft ecosystem (Copilot, Bing). Not ChatGPT, not Perplexity, not Google AI Overviews. And it doesn't tell you if those citations generate traffic or conversions. For a Luxembourg SME: It's an absolute must. Free, official, and it takes 5 minutes to set up if you already have Bing Webmaster Tools (and if you don't, create one — it's free too). It's the first tool to activate before spending a single cent elsewhere. It doesn't cover everything, but it gives you real data instead of guessing. <h3 id="outils-natifs-geo">Tools built natively for GEO (paid)</h3> LLM Ranking Currently the most comprehensive tool for AI visibility tracking. It lets you track your mentions on ChatGPT and Perplexity, analyze sources cited by the models, and compare your share of voice against competitors. The approach is serious, with actionable recommendations. For a Luxembourg SME: Interesting if you already have a <a href="https://vmerci.lu/en/blog/geo-generative-engine-optimization-luxembourg">GEO strategy in place</a> and need fine-grained control. Budget required. Not essential to get started. Scrunch AI An emerging tool with an interesting approach to analyzing sources cited by AI. Helps understand why one source gets cited over another. Still young, but promising. For a Luxembourg SME: Worth watching. Can help understand what content to create to get cited. Otterly.ai Simple brand mention monitoring in AI engines. You get an alert when your brand is cited (or isn't). It's basic but gets the job done for a first level of tracking. For a Luxembourg SME: Good entry point. Simple, affordable, gives you at least the basics. Botrank.ai Brand ranking logic based on defined prompts. Useful for one-off tests, but results depend heavily on the prompts you choose. No tracking over time. For a Luxembourg SME: Useful for a one-time audit. Not for regular monitoring. <h3 id="suites-seo-fonctions-ia">SEO suites adding AI features</h3> Semrush — AI Visibility If you already use Semrush (and many Luxembourg SMEs do through their agency), the AI Visibility feature is built in. It's convenient: no new tool to learn. But the analysis remains superficial — it's an SEO add-on, not a native GEO tool. For a Luxembourg SME: If you already have Semrush, activate it. If not, it's not reason enough to subscribe. Ahrefs — Brand Radar Same logic: an extension of an existing SEO tool. Mention tracking crossed with SEO indicators. Ahrefs data quality = top. But not built for GEO, and it shows. For a Luxembourg SME: Same verdict as Semrush. Useful add-on if you already have it. SearchAtlas SEO suite enriched with AI signals. For very SEO-technical teams who want a first look. GEO analysis lacks depth. For a Luxembourg SME: Not a priority. You have better things to do. <h3 id="outils-branding-perception">Tools focused on branding / perception</h3> Profound "Branding in AI environments" approach — analyzes your brand's perception and awareness in AI answers. Macro view, not operational. For a Luxembourg SME: Too macro for an SME. Built more for large brands with global image stakes. Rankscale Brand ranking on AI queries. Readable, comparative, but few insights on how to improve. For a Luxembourg SME: Interesting for benchmarking, but doesn't tell you what to do next. peec AI Specialized AI visibility monitoring. Regular tracking, competitive analysis on a given scope. Effective but few actionable recommendations. For a Luxembourg SME: Decent for tracking, but you'll need to interpret the data yourself. <h2 id="comparatif">Comparison: which tool for which need?</h2> <table class="with-borders"> <thead> <tr> <th>Tool</th> <th>Type</th> <th>AI engines covered</th> <th>Cited sources analysis</th> <th>Competitor benchmark</th> <th>Actionable recommendations</th> <th>Suited for Luxembourg SMEs</th> </tr> </thead> <tbody> <tr> <td>Manual method (free)</td> <td>DIY</td> <td>All</td> <td>❌</td> <td>Manual</td> <td>❌</td> <td>✅ Ideal to start</td> </tr> <tr> <td>Bing Webmaster Tools — AI Performance (free) 🆓</td> <td>Official tool</td> <td>Copilot, Bing AI</td> <td>✅ (cited pages)</td> <td>❌</td> <td>❌</td> <td>✅✅ Absolute must (free)</td> </tr> <tr> <td>Otterly.ai</td> <td>Native GEO</td> <td>ChatGPT, Perplexity</td> <td>❌</td> <td>Limited</td> <td>❌</td> <td>✅ Good starting point</td> </tr> <tr> <td>LLM Ranking</td> <td>Native GEO</td> <td>ChatGPT, Perplexity</td> <td>✅</td> <td>✅ Structured</td> <td>✅</td> <td>✅ If dedicated budget</td> </tr> <tr> <td>Scrunch AI</td> <td>Native GEO</td> <td>Expanding</td> <td>✅</td> <td>Limited</td> <td>Partial</td> <td>⚠️ Worth watching</td> </tr> <tr> <td>Botrank.ai</td> <td>Native GEO</td> <td>Variable</td> <td>❌</td> <td>One-off</td> <td>❌</td> <td>⚠️ One-time audit only</td> </tr> <tr> <td>Semrush AI Visibility</td> <td>SEO add-on</td> <td>Partial</td> <td>❌</td> <td>Limited</td> <td>❌</td> <td>✅ If already a Semrush client</td> </tr> <tr> <td>Ahrefs Brand Radar</td> <td>SEO add-on</td> <td>Very limited</td> <td>❌</td> <td>Limited</td> <td>❌</td> <td>✅ If already an Ahrefs client</td> </tr> <tr> <td>Profound</td> <td>AI Branding</td> <td>Partial</td> <td>❌</td> <td>Macro</td> <td>❌</td> <td>❌ Too macro for SMEs</td> </tr> <tr> <td>Rankscale</td> <td>AI Benchmark</td> <td>Partial</td> <td>❌</td> <td>✅</td> <td>❌</td> <td>⚠️ Benchmark only</td> </tr> <tr> <td>peec AI</td> <td>AI Monitoring</td> <td>Partial</td> <td>❌</td> <td>Limited</td> <td>❌</td> <td>⚠️ Tracking without guidance</td> </tr> </tbody> </table> <h2 id="recommandation-pme-luxembourg">Our recommendation for Luxembourg SMEs</h2> Let's be honest: most SMEs in Luxembourg don't need a GEO tool at 200-500€/month in 2026. Not yet. Here's what we recommend based on your situation: <h3 id="niveau-1-decouverte">Level 1: You're discovering the topic (Budget: €0)</h3> Two immediate actions: <ol> <li>Activate Bing Webmaster Tools + AI Performance (5 min, free). You'll have real AI citation data from the Microsoft/Copilot ecosystem by next week. It's the only official and free tool that measures your AI citations with real data — not estimates.</li> <li>Do the manual method described above. 10 queries × 4 AI engines. Note everything in a Google Sheet. Redo it in 3 months.</li> </ol> It's free, takes 30 minutes, and you'll already have more insights than 90% of your Luxembourg competitors. In parallel, start optimizing: <ul> <li>Detailed blog articles (2,000+ words) with structured FAQs</li> <li>Schema.org data on your site</li> <li>Presence on trusted Luxembourg directories</li> <li>Recent and responded Google reviews</li> </ul> That's the foundation. More info in our guide: <a href="https://vmerci.lu/en/blog/geo-generative-engine-optimization-luxembourg">What is GEO?</a> <h3 id="niveau-2-structuration">Level 2: You already have a digital strategy (Budget: €30-100/month)</h3> Add a basic monitoring tool like Otterly.ai to get alerts when your brand is (or isn't) cited. Combine with the AI Visibility feature from Semrush/Ahrefs if you already use them. Integrate this tracking into your existing monthly reports. No need for a separate dashboard — just add an "AI Visibility" line to your marketing tracking. <h3 id="niveau-3-pilotage">Level 3: You want to leverage GEO as a business driver (Budget: €200-500/month)</h3> Invest in a native GEO tool like LLM Ranking or Scrunch AI. You'll get cited source analysis, structured competitive benchmarking, and actionable recommendations. This makes sense if: <ul> <li>You're in a sector where AI recommendation has a direct impact (consulting, professional services, real estate, upscale dining)</li> <li>You already have a mature SEO strategy and are looking for the next lever</li> <li>You want to get ahead in Luxembourg (very few SMEs are doing this yet)</li> </ul> Good to know: in Luxembourg, the <a href="https://vmerci.lu/en/blog/sme-packages-digital-luxembourg-2025-guide-complet">SME Packages Digital</a> program can fund up to 70% of your GEO strategy and associated tools. A €500/month investment in tools + support can come down to €150/month after the subsidy. Look into it before spending out of pocket. <h2 id="ce-que-les-outils-ne-font-pas">What NO tool does for you</h2> A tool measures. It doesn't solve anything. Measuring your AI visibility without a GEO strategy is like watching the score without playing the game. Here's what actually makes the difference for being cited by AI engines in Luxembourg: 1. Expert, detailed, sourced content AIs cite sources that provide complete and credible answers. A 300-word article will never be cited. A 2,000+ word guide with concrete data, Luxembourg-specific examples and structured FAQs? That changes everything. 2. Built brand authority Backlinks from local media (Paperjam, Delano, Chronicle.lu), Wikipedia/Wikidata presence, strong Google reviews, mentions in industry publications. AIs evaluate the perceived credibility of your brand. 3. Flawless structured data Schema.org (FAQ, HowTo, LocalBusiness, Article), optimized meta tags, clear site architecture. It's the language AIs understand to index your content. 4. Multilingual as an advantage Massive asset in Luxembourg: expert content in French can be cited in an AI answer in English or German. Your expertise is multiplied by the number of languages you publish in. It's a competitive advantage few markets have. More details: <a href="https://vmerci.lu/en/blog/how-to-be-first-google-ai-luxembourg">How to be first on ChatGPT in Luxembourg</a> <h2 id="conclusion">2026: measure to better steer</h2> Visibility in AI search engines is no longer a "nice to have". It's a full-fledged acquisition channel growing stronger every month. But — and this matters — don't fall into the trap of tools before strategy. Here's the priority order for a Luxembourg SME in 2026: <ol> <li>Activate Bing Webmaster Tools + AI Performance (free, 5 min, real data)</li> <li>Manually test your visibility on ChatGPT, Perplexity, Claude and Google AI Overviews (free, 30 min)</li> <li>Optimize your GEO fundamentals (expert content, structured data, authority)</li> <li>Measure regularly with a tool suited to your level</li> <li>Iterate: content → measure → improve → content</li> </ol> Luxembourg SMEs that start now will have a 12 to 18-month head start on their competitors. And in a small market like Luxembourg, that head start is huge. Need an audit of your AI visibility? We can test your presence on ChatGPT, Perplexity and Google AI Overviews on your 10 key queries for free. <a href="https://vmerci.lu/en/reserver-un-appel">📞 Book a call with us</a>. Recommended articles: <ul> <li><a href="https://vmerci.lu/en/blog/geo-generative-engine-optimization-luxembourg">What is GEO (Generative Engine Optimization)?</a></li> <li><a href="https://vmerci.lu/en/blog/how-to-be-first-google-ai-luxembourg">How to be first on ChatGPT in Luxembourg</a></li> <li><a href="https://vmerci.lu/en/blog/digital-marketing-strategies-luxembourg-2025">Digital marketing strategies Luxembourg 2025</a></li> <li><a href="https://vmerci.lu/en/blog/best-ai-for-business-in-luxembourg-2026-guide">Which AI to choose for your business in Luxembourg in 2026?</a></li> </ul> <section id="faq"> <h3 id="faq-title">FAQ</h3> <h3 id="q1-visibilite-ia-definition">1. What exactly is "AI visibility"?</h3> It's your brand's ability to be cited, recommended or mentioned in answers generated by AI engines like ChatGPT, Perplexity, Claude or Google AI Overviews. Unlike classic SEO where you aim for a position in a list of links, with AI visibility the goal is to be the source the AI chooses to recommend. This is called <a href="https://vmerci.lu/en/blog/geo-generative-engine-optimization-luxembourg">GEO (Generative Engine Optimization)</a>. <h3 id="q2-difference-seo-geo">2. What's the difference between SEO and AI visibility measurement?</h3> SEO measures your positions on Google (rankings, impressions, clicks). AI visibility measures whether engines like ChatGPT cite you in their answers. The two are complementary: SEO remains essential (Google = 70-80% of searches in Luxembourg), but the AI search share grows by 5 to 10 points per year. Classic SEO tools (Semrush, Ahrefs) don't measure this AI visibility — you need dedicated tools or a manual method. <h3 id="q3-outil-gratuit">3. Is there a free tool to measure your AI visibility?</h3> Yes! Since February 2026, Bing Webmaster Tools offers AI Performance, a free and official dashboard that measures your citations in AI answers across the Microsoft ecosystem (Copilot, Bing AI). It shows which pages are cited, on which queries, and the evolution over time. It's the first tool to activate. As a complement, the manual method remains very effective for covering other engines: test 10 queries on ChatGPT, Perplexity, Claude and Google AI Overviews, note results in a spreadsheet, and redo the test every 3 months. <h3 id="q4-budget-outil-geo">4. How much does an AI visibility tracking tool cost?</h3> From €0 to €500/month depending on your needs. Bing Webmaster Tools AI Performance is entirely free and already provides real AI citation data from the Microsoft ecosystem. The manual method (testing your queries on ChatGPT, Perplexity, etc.) is also free. Then, specialized tools like Otterly.ai or LLM Ranking cost between €30 and €500/month. Add-ons from existing SEO suites (Semrush AI Visibility, Ahrefs Brand Radar) are included if you're already a subscriber. Our recommendation: start with Bing (free) + manual method, and switch to a paid tool only when GEO becomes a measurable business lever. <h3 id="q5-ameliorer-visibilite-ia">5. How to concretely improve your visibility in AI engines in Luxembourg?</h3> Four main levers: (1) Create expert, detailed and structured content (2,000+ word guides with Schema.org FAQs), (2) Build your brand authority (backlinks from Luxembourg media, Google reviews, directory presence), (3) Optimize your structured data (Schema.org across your entire site), (4) Publish in multiple languages (FR/EN/DE) to multiply your citation surface. More details in our <a href="https://vmerci.lu/en/blog/how-to-be-first-google-ai-luxembourg">complete GEO Luxembourg guide</a>. </section> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What exactly is AI visibility?", "acceptedAnswer": { "@type": "Answer", "text": "It's your brand's ability to be cited, recommended or mentioned in answers generated by AI engines like ChatGPT, Perplexity, Claude or Google AI Overviews. Unlike classic SEO where you aim for a position in a list of links, with AI visibility the goal is to be the source the AI chooses to recommend. This is called GEO (Generative Engine Optimization)." } }, { "@type": "Question", "name": "What's the difference between SEO and AI visibility measurement?", "acceptedAnswer": { "@type": "Answer", "text": "SEO measures your positions on Google (rankings, impressions, clicks). AI visibility measures whether engines like ChatGPT cite you in their answers. The two are complementary: SEO remains essential (Google represents 70-80% of searches in Luxembourg), but the AI search share grows by 5 to 10 points per year. Classic SEO tools don't measure this AI visibility, you need dedicated tools or a manual method." } }, { "@type": "Question", "name": "Is there a free tool to measure your AI visibility?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Since February 2026, Bing Webmaster Tools offers AI Performance, a free and official dashboard that measures your citations in AI answers across the Microsoft ecosystem (Copilot, Bing AI). It shows which pages are cited, on which queries, and the evolution over time. As a complement, the manual method remains very effective for covering other engines: test 10 queries on ChatGPT, Perplexity, Claude and Google AI Overviews, note results in a spreadsheet, and redo the test every 3 months." } }, { "@type": "Question", "name": "How much does an AI visibility tracking tool cost?", "acceptedAnswer": { "@type": "Answer", "text": "From 0 euros to 500 euros per month depending on your needs. Bing Webmaster Tools AI Performance is entirely free and provides real AI citation data from the Microsoft ecosystem. The manual method is also free. Specialized tools like Otterly.ai or LLM Ranking cost between 30 and 500 euros per month. Add-ons from existing SEO suites (Semrush AI Visibility, Ahrefs Brand Radar) are included if you're already a subscriber. The recommendation is to start with Bing (free) and the manual method, then switch to a paid tool when GEO becomes a measurable business lever." } }, { "@type": "Question", "name": "How to concretely improve your visibility in AI engines in Luxembourg?", "acceptedAnswer": { "@type": "Answer", "text": "Four main levers: (1) Create expert, detailed and structured content (2000+ word guides with Schema.org FAQs), (2) Build your brand authority (backlinks from Luxembourg media, Google reviews, directory presence), (3) Optimize your structured data (Schema.org across your entire site), (4) Publish in multiple languages (FR/EN/DE) to multiply your citation surface." } } ] } </script> </article>

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The Best Tools to Measure Your Visibility in AI Search Engines in Luxembourg in 2026

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