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Launch Socialness.ai - Website creation - SEO - AI referencing
Socialness.ai is a SaaS platform for managing social networks with AI, designed to help entrepreneurs, agencies, and SMEs easily create and optimize their content. Our mission: combine innovative technology with a strong brand image and an effective digital strategy (SEO & acquisition). The result: a modern site, a clear value proposition and a solid Go-to-Market plan that lay the foundations for sustainable growth.
Résultats du projet
The launch and the strategy deployed around Socialness.ai have led to significant advances, including:
- A modern and optimized website, reflecting the innovation and simplicity of the platform, with a smooth user experience and an architecture designed for conversion.
- A clear and differentiating value proposition, highlighting the promise of creating content that attracts customers and not just likes, which has strengthened brand identity.
- Total autonomy in the management and development of the site, allowing the team to rapidly evolve the offer, pages and campaigns without technical dependence.
- A solid SEO and content strategy, with an editorial plan optimized by AI, articles calibrated for SEO, and increased visibility on search engines.
- A structured Go-to-Market Plan, combining LinkedIn campaigns, engaging content and an affiliate program, promoting progressive and sustainable user acquisition.
- Robust technical foundations, thanks to the integration of Stripe, analysis tools and an efficient infrastructure, guaranteeing long-term scalability.
These results lay the foundations for a sustainable digital growth, and position Socialness.ai as a credible and innovative alternative to existing solutions on the market.
Aperçu du projet
The project
Background and Challenges
Socialness.ai is an innovative SaaS platform for managing social networks with AI, designed to support entrepreneurs, agencies and SMEs in the creation, analysis and optimization of their digital content in a simple, fast and effective way. The objective was not only to design a powerful tool, but also to launch a Strong brand, with a clear identity, a professional digital presence and a solid acquisition strategy. The main challenge was to combine technological innovation with a coherent brand image and a differentiating positioning in an already competitive market.
Objectives
Our mission was twofold:
- Develop an online platform that reflects the innovation and simplicity of Socialness.ai, while providing an intuitive and fluid user experience.
- Implement a comprehensive digital strategy (SEO and acquisition) capable of attracting new users in an organic and profitable way, while laying the foundations for sustainable and scalable growth.
Approach
Analysis and Strategy
The first step consisted in an in-depth analysis of the market and the competition, but also in a detailed study of the target personas (freelancers, SMEs, marketing agencies, content creators).
This phase made it possible to clarify not only the positioning of Socialness.ai, but also the key messages and differentiating points to be highlighted. The analysis revealed opportunities around ease of use, intelligent automation, and data transparency, which have become the pillars of Socialness.ai's value proposition.
Creation of the website
On this strategic basis, we designed and developed a modern and efficient site under Webflow, designed to be both aesthetic and conversion-oriented. The site puts forward a clear value proposition:
👉 “Create content that attracts customers, not just likes.”
The user experience has been optimized through intuitive navigation, powerful calls to action, and an SEO-friendly architecture. The site also integrates Stripe to facilitate the subscription to the various plans, as well as a technical infrastructure designed for performance and scalability.
Strategic marketing strategy (SEO, GEO & Go-to-Market)
Implementation of a comprehensive SEO and GEO strategy (for IAs) (audit, choice of strategic keywords, on-page optimization, AI & SEO optimized blog content). Definition of a Go-to-Market plan with launch campaign, creation of content for LinkedIn and integration of an affiliate program.