No items found.
Website redesign + Marketing Strategy for Ferala
Learn how we worked hand in hand with Ferala, a renowned custom costume store, to ensure that their online presence matched their service and store.
NOM DU CLIENT
Ferala
SERVICES
Website and Marketing Strategy
TYPE DE BUSINESS
Physical store for custom costumes
SITE INTERNET DU CLIENT
Voir le site internet
.png)
Résultats du projet
The results
The results achieved through our collaboration with Ferala have exceeded expectations, with significant improvements in their online presence and marketing strategy. Here are the key figures that demonstrate our success:
- Number 1 on Google for keywords such as “Custom Suit Luxembourg” and “Wedding Suit Luxembourg”, thus attracting a wider audience and expanding their customer base. Thanks to effective SEO strategies and an optimization of their presence on the main digital platforms, Ferala has positioned itself as a key player in the tailor-made costume industry in Luxembourg.
- 40% increase in brand awareness and recognition, thanks to the redesign of the website that highlighted their exquisite expertise and unique offerings. Ferala is now recognized as a leading reference in the field of custom suits. Customers see Ferala as a must-see destination for high-quality costumes, strengthening their market positioning.
- User engagement increased by 60% on various digital channels through targeted social media campaigns, the creation of relevant content and regular communication. These initiatives created meaningful relationships with over 50 new qualified prospects per month, increasing opportunities for conversion and brand interaction.
- 100% increase in appointment bookings through the adoption of new technologies and strategies. Ferala's successful digital transformation has improved the customer experience, optimized sales processes and consolidated their position as a market leader in custom suits. They have been able to adapt to the constantly changing digital landscape and have achieved exceptional results.
- 75% reduction in no-shows thanks to fully online appointment scheduling and reminder campaigns by email and SMS, as well as better qualification before the appointment.
These quantitative results attest to the effectiveness of our strategic approach and our close collaboration with Ferala. We are proud to have contributed to their success and we will continue to support them in their future development, providing innovative solutions adapted to their specific needs.
.png)
Aperçu du projet
The project
The Ferala project is a custom costume store located in the heart of Luxembourg City. A former franchise, the management team showed courage and vision by starting a digital transformation to anticipate the return to normal after the difficult period of COVID-19.
They called on our expertise to modernize their online presence, strengthen their digital brand, and attract new customers with as little effort as possible. As a digital partner, we worked hand in hand with Ferala to understand their needs, their vision and amplify their passion.
Approach
In-depth analysis
- We delved into understanding the Ferala brand, its values and its unique proposals. This required extensive research and close collaboration with the management team to identify the key goals, the target audience, and the message they wanted to convey.
Redesign of the website
- The idea was to have a site that was as beautiful as it was practical for their customers and prospects. Building on our expertise in user-centered design, we created a visually appealing and user-friendly website that showcased Ferala's craftsmanship, attention to detail, and personalized services. The new website embodied their brand identity while optimizing the user experience in order to increase the number of appointments booked and to make it easier for their customers to book appointments.
Strategic Marketing Strategy
- With a solid foundation in place, we developed a tailored marketing strategy to amplify Ferala's online presence. This included targeted social media campaigns, content creation, and search engine optimization (SEO) techniques to attract and engage their ideal customer base. Our team worked closely with Ferala to develop a strategy adapted to their specific needs and to their elegant and tailor-made positioning with their store in the heart of Luxembourg City.
Aleskandra N.
“He really understood our vision!”
“Nessim is a great professional with a vast knowledge of digital marketing and marketing process automation. He successfully supported and mentored us in our digital transformation. We appreciated the fact that Nessim wanted to know our business well, understand the challenges and offer the best solutions.”