export default function MarketingAgencyGuide() {
return (
<div className="w-full min-h-screen bg-gray-50 py-12 px-4">
<div className="max-w-5xl mx-auto bg-white rounded-lg shadow-lg p-8">
{/* Header Box */}
<div className="bg-teal-600 text-white p-6 rounded-lg mb-8">
<h3 className="text-2xl font-bold mb-4">Step-by-Step Evaluation Method</h3>
<div className="space-y-3">
<p><strong>Step 1: First Contact (15-30 min)</strong><br/>
Ask questions 1, 3, 5, 6 during the first exchange to quickly qualify the agency.</p>
<p><strong>Step 2: In-depth Meeting (1-2h)</strong><br/>
Address questions 2, 4, 7, 8 during a more detailed second meeting.</p>
<p><strong>Step 3: Contractual Phase</strong><br/>
Clarify questions 9 and 10 before any signature.</p>
<p><strong>Step 4: Scoring and Comparison</strong><br/>
Use the evaluation grid below to objectively compare your 3-4 candidates.</p>
</div>
</div>
{/* Title */}
<h1 className="text-4xl font-bold text-gray-900 mb-6">10 Essential Questions to Choose Your Marketing Agency in Luxembourg</h1>
{/* Introduction */}
<section className="mb-8">
<h2 className="text-3xl font-bold text-gray-800 mb-4">Introduction</h2>
<p className="text-gray-700 leading-relaxed">
Choosing a marketing agency in Luxembourg is a strategic decision that can transform your business... or become a financial drain without results. Between enticing promises and technical jargon, how do you distinguish serious partners from dream sellers? This guide gives you 10 concrete questions to ask to make the right choice, whether you're a restaurant in Clausen, a construction company in Esch-sur-Alzette, a medical practice in Kirchberg, or an e-commerce business in Belval.
</p>
</section>
{/* Question 1 */}
<section className="mb-8">
<h2 className="text-2xl font-bold text-gray-800 mb-4">1. What are your client references in Luxembourg?</h2>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Why this question is crucial</h3>
<p className="text-gray-700 mb-4">
An agency may have an impressive international portfolio, but does it truly understand the specificities of the Luxembourg market? Mandatory trilingualism, local cultural codes, the Luxembourg business ecosystem, CNPD regulations... These particularities require concrete local experience.
</p>
<h3 className="text-xl font-semibold text-gray-700 mb-3">What to ask precisely</h3>
<p className="text-gray-700 mb-2"><strong>Bad question:</strong><br/>
<em>"Do you have clients in Luxembourg?"</em></p>
<p className="text-gray-700 mb-4"><strong>Good question:</strong><br/>
<em>"Can you show me 3-5 projects completed for Luxembourg companies similar to mine? What concrete results did you achieve?"</em></p>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Red flags to identify</h3>
<ul className="list-disc pl-6 text-gray-700 space-y-2 mb-4">
<li><strong>Vague portfolio</strong> without company names or quantified results</li>
<li><strong>International references only</strong> without Luxembourg experience</li>
<li><strong>Refusal to put you in contact</strong> with former or current clients</li>
<li><strong>Dated projects</strong>: if the latest references are over 2 years old, ask questions</li>
</ul>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Concrete example</h3>
<p className="text-gray-700 mb-2"><strong>Restaurant in Luxembourg City:</strong><br/>
The agency should be able to show you how they helped other local restaurants optimize their Google Business Profile, manage TripAdvisor reviews, or develop their Instagram visibility with multilingual content.</p>
<p className="text-gray-700"><strong>What a serious agency responds:</strong><br/>
"Here are 3 Luxembourg restaurants we work with: [names], their initial challenges, the strategies implemented, and the results obtained. I can put you in contact with [manager's name] if you'd like direct feedback."</p>
</section>
{/* Question 2 */}
<section className="mb-8">
<h2 className="text-2xl font-bold text-gray-800 mb-4">2. Who will actually work on my project?</h2>
<h3 className="text-xl font-semibold text-gray-700 mb-3">The importance of knowing your team</h3>
<p className="text-gray-700 mb-4">
You sign with a charismatic sales director, but who will actually create your content? Optimize your SEO? Manage your campaigns? This question reveals the agency's real structure and avoids unpleasant surprises.
</p>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Points to clarify</h3>
<ul className="list-disc pl-6 text-gray-700 space-y-2 mb-4">
<li>"Who will be my main contact person on a daily basis?"</li>
<li>"Who will write my content? What is their experience?"</li>
<li>"Who will manage my advertising campaigns?"</li>
<li>"Can I meet these people before signing?"</li>
<li>"Are these people in-house or subcontracted?"</li>
</ul>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Structures to understand</h3>
<div className="overflow-x-auto mb-4">
<table className="w-full border-collapse border border-gray-300">
<thead>
<tr className="bg-teal-600 text-white">
<th className="border border-gray-300 p-3">Agency Type</th>
<th className="border border-gray-300 p-3">Advantages</th>
<th className="border border-gray-300 p-3">Disadvantages</th>
<th className="border border-gray-300 p-3">Questions to Ask</th>
</tr>
</thead>
<tbody className="text-gray-700">
<tr>
<td className="border border-gray-300 p-3 font-semibold">Internal Team</td>
<td className="border border-gray-300 p-3">Quality control, consistency</td>
<td className="border border-gray-300 p-3">Higher cost</td>
<td className="border border-gray-300 p-3">Team size, specializations</td>
</tr>
<tr>
<td className="border border-gray-300 p-3 font-semibold">Partner Freelancers</td>
<td className="border border-gray-300 p-3">Specialized expertise, flexibility</td>
<td className="border border-gray-300 p-3">Complex coordination</td>
<td className="border border-gray-300 p-3">Who coordinates? Availability?</td>
</tr>
<tr>
<td className="border border-gray-300 p-3 font-semibold">Offshore</td>
<td className="border border-gray-300 p-3">Reduced price</td>
<td className="border border-gray-300 p-3">Variable quality, language barrier</td>
<td className="border border-gray-300 p-3">Where is the team? Communication?</td>
</tr>
<tr>
<td className="border border-gray-300 p-3 font-semibold">Hybrid</td>
<td className="border border-gray-300 p-3">Cost/quality balance</td>
<td className="border border-gray-300 p-3">Depends on organization</td>
<td className="border border-gray-300 p-3">Who does what exactly?</td>
</tr>
</tbody>
</table>
</div>
<p className="text-gray-700"><strong>Major red flag:</strong><br/>
The agency refuses to let you meet the people who will work on your account, or responds: "We have a large team, we'll see who's available." This is non-negotiable: you must know who's handling your business.</p>
</section>
{/* Question 3 */}
<section className="mb-8">
<h2 className="text-2xl font-bold text-gray-800 mb-4">3. What concrete results can I expect, and in what timeframe?</h2>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Realistic timeline by channel</h3>
<div className="overflow-x-auto mb-4">
<table className="w-full border-collapse border border-gray-300">
<thead>
<tr className="bg-teal-600 text-white">
<th className="border border-gray-300 p-3">Marketing Channel</th>
<th className="border border-gray-300 p-3">First Signals</th>
<th className="border border-gray-300 p-3">Significant Results</th>
<th className="border border-gray-300 p-3">Full Potential</th>
<th className="border border-gray-300 p-3">Monthly Investment</th>
</tr>
</thead>
<tbody className="text-gray-700">
<tr>
<td className="border border-gray-300 p-3 font-semibold">SEO</td>
<td className="border border-gray-300 p-3">3-6 months</td>
<td className="border border-gray-300 p-3">9-12 months</td>
<td className="border border-gray-300 p-3">18-24 months</td>
<td className="border border-gray-300 p-3">€1,500-3,000</td>
</tr>
<tr>
<td className="border border-gray-300 p-3 font-semibold">Google Ads</td>
<td className="border border-gray-300 p-3">Immediate</td>
<td className="border border-gray-300 p-3">2-3 months</td>
<td className="border border-gray-300 p-3">4-6 months</td>
<td className="border border-gray-300 p-3">Media budget + €500-1,500</td>
</tr>
<tr>
<td className="border border-gray-300 p-3 font-semibold">Social Media</td>
<td className="border border-gray-300 p-3">3-6 months</td>
<td className="border border-gray-300 p-3">6-12 months</td>
<td className="border border-gray-300 p-3">12+ months</td>
<td className="border border-gray-300 p-3">€1,000-2,500</td>
</tr>
<tr>
<td className="border border-gray-300 p-3 font-semibold">GEO (AI)</td>
<td className="border border-gray-300 p-3">3-6 months</td>
<td className="border border-gray-300 p-3">6-12 months</td>
<td className="border border-gray-300 p-3">12-18 months</td>
<td className="border border-gray-300 p-3">€1,500-3,000</td>
</tr>
<tr>
<td className="border border-gray-300 p-3 font-semibold">Email Marketing</td>
<td className="border border-gray-300 p-3">1-2 months</td>
<td className="border border-gray-300 p-3">3-6 months</td>
<td className="border border-gray-300 p-3">6-12 months</td>
<td className="border border-gray-300 p-3">€500-1,500</td>
</tr>
</tbody>
</table>
</div>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Unrealistic promises to avoid</h3>
<div className="space-y-2 text-gray-700 mb-4">
<p>🚩 <strong>"First page Google guaranteed in 15 days"</strong><br/>
→ Technically impossible with organic SEO</p>
<p>🚩 <strong>"1000 new customers per month guaranteed"</strong><br/>
→ No agency can guarantee conversions</p>
<p>🚩 <strong>"Guaranteed qualified leads, 50 per month minimum"</strong><br/>
→ Leads depend on many external factors (market, seasonality, competition)</p>
<p>🚩 <strong>"500% ROI from the first month"</strong><br/>
→ Marketing takes time to perform</p>
<p>🚩 <strong>"Results guaranteed or money back"</strong><br/>
→ Often a clause full of hidden conditions</p>
</div>
</section>
{/* Question 4 */}
<section className="mb-8">
<h2 className="text-2xl font-bold text-gray-800 mb-4">4. How do you measure results and how often do you communicate them?</h2>
<h3 className="text-xl font-semibold text-gray-700 mb-3">What a good report should contain</h3>
<p className="text-gray-700 mb-2"><strong>Minimum monthly reporting:</strong></p>
<ul className="list-disc pl-6 text-gray-700 space-y-2 mb-4">
<li><strong>Key metrics</strong>: traffic, conversions, rankings</li>
<li><strong>Evolution</strong>: comparison with previous month and previous year</li>
<li><strong>Actions taken</strong>: what was concretely done this month</li>
<li><strong>Results obtained</strong>: impact of these actions</li>
<li><strong>Recommendations</strong>: what we adjust for next month</li>
<li><strong>Budget spent</strong>: total transparency on usage</li>
</ul>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Tools to require</h3>
<ul className="list-disc pl-6 text-gray-700 space-y-2 mb-4">
<li><strong>Google Analytics</strong>: website traffic</li>
<li><strong>Google Search Console</strong>: SEO performance</li>
<li><strong>Google Ads</strong>: advertising campaigns</li>
<li><strong>Meta Business Suite</strong>: Facebook & Instagram</li>
<li><strong>Custom Dashboard</strong>: simplified global view</li>
</ul>
<p className="text-gray-700 mb-2"><strong>Question to ask:</strong><br/>
<em>"Will I have direct access to all accounts and tools, or will I have to go through you to see the data?"</em></p>
<p className="text-gray-700"><strong>Expected response:</strong><br/>
You must be the owner of all your accounts (Analytics, Ads, social media). The agency is a manager, not an owner. If you leave the agency, you keep everything.</p>
</section>
{/* Question 5 */}
<section className="mb-8">
<h2 className="text-2xl font-bold text-gray-800 mb-4">5. What is your expertise in new technologies (AI, GEO, automation)?</h2>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Why it's crucial in 2025</h3>
<p className="text-gray-700 mb-4">
Digital marketing is evolving rapidly. ChatGPT, Claude, Perplexity are changing how people search for information. Companies that optimize only for Google risk missing a growing portion of their audience.
</p>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Skills to verify</h3>
<p className="text-gray-700 mb-2"><strong>AI and GEO (Generative Engine Optimization):</strong></p>
<ul className="list-disc pl-6 text-gray-700 space-y-2 mb-4">
<li>Understanding of how ChatGPT and other AIs work</li>
<li>Optimization strategies to be cited by generative AIs</li>
<li>Knowledge of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)</li>
<li>Concrete experience with clients</li>
</ul>
<p className="text-gray-700 mb-2"><strong>Questions to ask:</strong></p>
<ul className="list-disc pl-6 text-gray-700 space-y-2 mb-4">
<li>"Do you optimize for ChatGPT and generative AIs?"</li>
<li>"Have you already obtained ChatGPT citations for clients?"</li>
<li>"How do you integrate GEO into traditional SEO strategies?"</li>
</ul>
<p className="text-gray-700"><strong>Red flag:</strong><br/>
The agency doesn't know about GEO, has never heard of E-E-A-T, or tells you "ChatGPT is a fad that will pass." They're already outdated.</p>
</section>
{/* Question 6 */}
<section className="mb-8">
<h2 className="text-2xl font-bold text-gray-800 mb-4">6. Do you know about Luxembourg public aid (SME Packages)?</h2>
<h3 className="text-xl font-semibold text-gray-700 mb-3">A major financial lever often ignored</h3>
<p className="text-gray-700 mb-4">
SME Packages Digital Luxembourg can finance <strong>up to 70% aid</strong> for your digital marketing investment (if application accepted). An agency that knows this program can significantly reduce your out-of-pocket cost.
</p>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Concrete example</h3>
<p className="text-gray-700 mb-2"><strong>Construction company in Esch-sur-Alzette (15 employees):</strong></p>
<ul className="list-disc pl-6 text-gray-700 space-y-2 mb-4">
<li>Total marketing strategy investment: €25,000/year</li>
<li>SME Packages funding (70%): €17,500</li>
<li><strong>Out-of-pocket: €7,500</strong> (€625/month)</li>
</ul>
</section>
{/* Question 7 */}
<section className="mb-8">
<h2 className="text-2xl font-bold text-gray-800 mb-4">7. What is your approach to multilingual content?</h2>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Luxembourg specificity</h3>
<p className="text-gray-700 mb-4">
Luxembourg is not a monolingual market. Depending on your audience, you'll need to communicate in French, German, English, or even Portuguese. This multilingual reality directly impacts your marketing strategy.
</p>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Questions to ask</h3>
<ul className="list-disc pl-6 text-gray-700 space-y-2 mb-4">
<li>"How do you determine priority languages for my sector?"</li>
<li>"Do you work with native writers for each language?"</li>
<li>"How do you manage message consistency across languages?"</li>
<li>"Do you optimize SEO for each language specifically?"</li>
</ul>
</section>
{/* Question 8 */}
<section className="mb-8">
<h2 className="text-2xl font-bold text-gray-800 mb-4">8. How do you handle GDPR and CNPD compliance?</h2>
<h3 className="text-xl font-semibold text-gray-700 mb-3">A non-negotiable legal obligation</h3>
<p className="text-gray-700 mb-4">
Luxembourg applies GDPR via the CNPD (National Commission for Data Protection) with sometimes stricter interpretations than in other European countries. A marketing agency must integrate this compliance into all its actions.
</p>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Essential compliance points</h3>
<p className="text-gray-700 mb-2"><strong>On your website:</strong></p>
<ul className="list-disc pl-6 text-gray-700 space-y-2 mb-4">
<li>Compliant cookie banner with <strong>consent by purpose</strong></li>
<li><strong>Opt-in cookie banner</strong>: no cookies placed before explicit consent</li>
<li>Detailed and up-to-date privacy policy</li>
<li>Forms with clear consent boxes</li>
<li>Complete legal notices</li>
</ul>
<p className="text-gray-700"><strong>Red flag:</strong><br/>
The agency minimizes the importance of GDPR or tells you "it's not that serious, everyone does the same." CNPD fines can reach €20M or 4% of global revenue.</p>
</section>
{/* Question 9 */}
<section className="mb-8">
<h2 className="text-2xl font-bold text-gray-800 mb-4">9. What is your pricing policy and what exactly is included?</h2>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Common pricing models</h3>
<ul className="list-disc pl-6 text-gray-700 space-y-2 mb-4">
<li><strong>Monthly retainer:</strong> Fixed amount each month, defined hours or deliverables</li>
<li><strong>One-time project:</strong> Fixed price for a defined project, ideal for site creation</li>
<li><strong>Performance-based:</strong> Compensation based on results, interesting in theory, complex in practice</li>
<li><strong>Hybrid:</strong> Fixed base + performance variable</li>
</ul>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Questions to ask imperatively</h3>
<ul className="list-disc pl-6 text-gray-700 space-y-2 mb-4">
<li>"What is included exactly in this package?"</li>
<li>"Are there additional costs to anticipate?"</li>
<li>"Are advertising budgets (Google Ads, Meta Ads) extra?"</li>
<li>"Are tools and software included or extra?"</li>
<li>"What is the minimum commitment period?"</li>
<li>"Can I recover all my content and access?"</li>
</ul>
</section>
{/* Question 10 */}
<section className="mb-8">
<h2 className="text-2xl font-bold text-gray-800 mb-4">10. Can I see an example of a commercial proposal and contract?</h2>
<h3 className="text-xl font-semibold text-gray-700 mb-3">What a good proposal should contain</h3>
<ul className="list-disc pl-6 text-gray-700 space-y-2 mb-4">
<li><strong>Situation analysis:</strong> Audit of your current digital presence</li>
<li><strong>Recommended strategy:</strong> Priority channels and why</li>
<li><strong>Detailed deliverables:</strong> Precise list of what will be done</li>
<li><strong>Investment:</strong> Transparent pricing, what's included/excluded</li>
</ul>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Contract clauses to verify</h3>
<ul className="list-disc pl-6 text-gray-700 space-y-2 mb-4">
<li><strong>Intellectual property:</strong> Who owns the created content?</li>
<li><strong>Duration and termination:</strong> Minimum commitment, notice period</li>
<li><strong>Confidentiality:</strong> Protection of your business data</li>
<li><strong>Responsibilities:</strong> Who's responsible in case of technical problems?</li>
</ul>
<p className="text-gray-700"><strong>Absolute red flag:</strong></p>
<ul className="list-disc pl-6 text-gray-700 space-y-2">
<li>Vague contract without deliverable details</li>
<li>Long-term commitment (12+ months) without exit clause</li>
<li>Agency remains owner of your site/content</li>
<li>Hidden automatic renewal clause</li>
</ul>
</section>
{/* Evaluation Grid */}
<section className="mb-8">
<h2 className="text-2xl font-bold text-gray-800 mb-4">Evaluation Grid: Which Marketing Agency to Choose in Luxembourg?</h2>
<div className="bg-blue-50 p-6 rounded-lg mb-6">
<h3 className="text-xl font-semibold text-gray-800 mb-3">How to use this scoring grid</h3>
<p className="text-gray-700 mb-3"><strong>Scoring system:</strong></p>
<ul className="list-disc pl-6 text-gray-700 space-y-2 mb-4">
<li><strong>Score out of 5</strong>: 1 = very insufficient, 3 = correct, 5 = excellent</li>
<li><strong>Weighting</strong>: some criteria are multiplied as they're more decisive</li>
<li><strong>Total score out of 150</strong>: allows quantified and objective comparison</li>
</ul>
</div>
<div className="overflow-x-auto mb-6">
<table className="w-full border-collapse border border-gray-300">
<thead>
<tr className="bg-teal-600 text-white">
<th className="border border-gray-300 p-3">Criteria</th>
<th className="border border-gray-300 p-3">Weight</th>
<th className="border border-gray-300 p-3">Agency A</th>
<th className="border border-gray-300 p-3">Agency B</th>
<th className="border border-gray-300 p-3">Agency C</th>
</tr>
</thead>
<tbody className="text-gray-700">
<tr>
<td className="border border-gray-300 p-3 font-semibold">Luxembourg References</td>
<td className="border border-gray-300 p-3">×2</td>
<td className="border border-gray-300 p-3">4/5</td>
<td className="border border-gray-300 p-3">3/5</td>
<td className="border border-gray-300 p-3">5/5</td>
</tr>
<tr>
<td className="border border-gray-300 p-3 font-semibold">Identified Dedicated Team</td>
<td className="border border-gray-300 p-3">×2</td>
<td className="border border-gray-300 p-3">5/5</td>
<td className="border border-gray-300 p-3">2/5</td>
<td className="border border-gray-300 p-3">4/5</td>
</tr>
<tr>
<td className="border border-gray-300 p-3 font-semibold">Realistic Timeline</td>
<td className="border border-gray-300 p-3">×1.5</td>
<td className="border border-gray-300 p-3">4/5</td>
<td className="border border-gray-300 p-3">2/5</td>
<td className="border border-gray-300 p-3">5/5</td>
</tr>
<tr>
<td className="border border-gray-300 p-3 font-semibold">Transparent Reporting</td>
<td className="border border-gray-300 p-3">×1.5</td>
<td className="border border-gray-300 p-3">4/5</td>
<td className="border border-gray-300 p-3">3/5</td>
<td className="border border-gray-300 p-3">5/5</td>
</tr>
<tr>
<td className="border border-gray-300 p-3 font-semibold">AI/GEO Expertise</td>
<td className="border border-gray-300 p-3">×2</td>
<td className="border border-gray-300 p-3">5/5</td>
<td className="border border-gray-300 p-3">1/5</td>
<td className="border border-gray-300 p-3">4/5</td>
</tr>
<tr>
<td className="border border-gray-300 p-3 font-semibold">SME Packages Knowledge</td>
<td className="border border-gray-300 p-3">×1</td>
<td className="border border-gray-300 p-3">5/5</td>
<td className="border border-gray-300 p-3">2/5</td>
<td className="border border-gray-300 p-3">5/5</td>
</tr>
<tr>
<td className="border border-gray-300 p-3 font-semibold">Multilingual Approach</td>
<td className="border border-gray-300 p-3">×1</td>
<td className="border border-gray-300 p-3">4/5</td>
<td className="border border-gray-300 p-3">3/5</td>
<td className="border border-gray-300 p-3">5/5</td>
</tr>
<tr>
<td className="border border-gray-300 p-3 font-semibold">GDPR/CNPD Compliance</td>
<td className="border border-gray-300 p-3">×1</td>
<td className="border border-gray-300 p-3">5/5</td>
<td className="border border-gray-300 p-3">3/5</td>
<td className="border border-gray-300 p-3">5/5</td>
</tr>
<tr>
<td className="border border-gray-300 p-3 font-semibold">Pricing Transparency</td>
<td className="border border-gray-300 p-3">×1.5</td>
<td className="border border-gray-300 p-3">5/5</td>
<td className="border border-gray-300 p-3">2/5</td>
<td className="border border-gray-300 p-3">4/5</td>
</tr>
<tr>
<td className="border border-gray-300 p-3 font-semibold">Clear Contract</td>
<td className="border border-gray-300 p-3">×1.5</td>
<td className="border border-gray-300 p-3">5/5</td>
<td className="border border-gray-300 p-3">3/5</td>
<td className="border border-gray-300 p-3">5/5</td>
</tr>
<tr className="bg-gray-100 font-bold">
<td className="border border-gray-300 p-3">TOTAL</td>
<td className="border border-gray-300 p-3">/150</td>
<td className="border border-gray-300 p-3">136/150</td>
<td className="border border-gray-300 p-3">73/150</td>
<td className="border border-gray-300 p-3">142/150</td>
</tr>
<tr>
<td className="border border-gray-300 p-3">Evaluation</td>
<td className="border border-gray-300 p-3"></td>
<td className="border border-gray-300 p-3">✅ Excellent</td>
<td className="border border-gray-300 p-3">⚠️ Insufficient</td>
<td className="border border-gray-300 p-3">✅ Excellent</td>
</tr>
</tbody>
</table>
</div>
<div className="bg-blue-50 p-6 rounded-lg mb-6">
<h3 className="text-xl font-semibold text-gray-800 mb-3">Score interpretation:</h3>
<ul className="space-y-2 text-gray-700">
<li><strong>120-150 points:</strong> Very solid agency, excellent potential partner</li>
<li><strong>90-119 points:</strong> Decent agency with some weak points to monitor</li>
<li><strong>60-89 points:</strong> Average agency, beware of identified gaps</li>
<li><strong><60 points:</strong> Insufficient agency, continue your search</li>
</ul>
</div>
<h3 className="text-xl font-semibold text-gray-700 mb-3">Interpretation of this example</h3>
<div className="space-y-4 text-gray-700 mb-4">
<div>
<p className="font-semibold">Agency A (136/150):</p>
<ul className="list-disc pl-6 space-y-1">
<li>Very good overall profile with a few minor imperfections</li>
<li>Strengths: team, AI expertise, transparency</li>
<li>Improvement area: local references to strengthen</li>
</ul>
</div>
<div>
<p className="font-semibold">Agency B (73/150):</p>
<ul className="list-disc pl-6 space-y-1">
<li>Insufficient score with several critical gaps</li>
<li>Major weaknesses: unidentified team, no GEO expertise, unrealistic timeline</li>
<li>To avoid despite potentially attractive pricing</li>
</ul>
</div>
<div>
<p className="font-semibold">Agency C (142/150):</p>
<ul className="list-disc pl-6 space-y-1">
<li>Excellent profile on almost all criteria</li>
<li>Slight improvement area: team (possibly partial subcontracting)</li>
<li>Very solid partner</li>
</ul>
</div>
</div>
<p className="text-gray-700"><strong>Important:</strong> This grid shows that <strong>no agency is perfect at 150/150</strong>. The goal is to identify the one that best meets YOUR specific priorities. A restaurant might prioritize multilingual, while a fintech would value AI/GEO expertise more.</p>
</section>
{/* Warning Signals */}
<section className="mb-8">
<h2 className="text-2xl font-bold text-gray-800 mb-4">Absolute Warning Signals</h2>
<p className="text-gray-700 mb-3"><strong>Run away if the agency:</strong></p>
<ul className="list-disc pl-6 text-gray-700 space-y-2">
<li>Refuses to answer these questions clearly</li>
<li>Pressures you to sign quickly</li>
<li>Minimizes the importance of legal compliance</li>
<li>Cannot show concrete results</li>
<li>Makes unrealistic promises</li>
<li>Keeps ownership of your accounts and content</li>
</ul>
</section>
{/* Conclusion */}
<section className="mb-8">
<h2 className="text-2xl font-bold text-gray-800 mb-4">Conclusion: Make the Right Choice for Your Business</h2>
<p className="text-gray-700 leading-relaxed mb-4">
Choosing a marketing agency in Luxembourg is not a decision to be taken lightly. These 10 questions give you a solid framework to seriously evaluate your options and avoid common pitfalls.
</p>
<p className="text-gray-700 mb-3"><strong>A good agency:</strong></p>
<ul className="list-disc pl-6 text-gray-700 space-y-2 mb-4">
<li>Responds transparently to all these questions</li>
<li>Adapts its strategy to Luxembourg specificities</li>
<li>Gives you a realistic timeline</li>
<li>Introduces you to the people who will work on your account</li>
<li>Knows public aid programs and can help you benefit from them</li>
<li>Masters new technologies (AI, GEO, automation)</li>
<li>Ensures legal compliance in all its actions</li>
</ul>
<p className="text-gray-700 mb-4">
Whether you're a restaurant looking to fill tables in Mersch, a construction company wanting to generate qualified leads in Dudelange, a medical practice wishing to attract new patients in Clervaux, or a local e-commerce developing online sales, these questions apply.
</p>
<div className="bg-teal-50 p-6 rounded-lg">
<p className="text-gray-700 font-semibold">
<strong>Client ownership of accounts and data, systematically.</strong> This is a fundamental principle: you are and remain the owner of all your accounts (Google Analytics, Search Console, Ads, social media) and all your content. If the collaboration ends, you keep everything.
</p>
</div>
</section>
{/* FAQ */}
<section className="mb-8">
<h2 className="text-2xl font-bold text-gray-800 mb-4">FAQ: Choosing a Marketing Agency in Luxembourg</h2>
<div className="space-y-6">
<div>
<h3 className="text-lg font-semibold text-gray-800 mb-2">How much should I budget for a marketing agency in Luxembourg?</h3>
<p className="text-gray-700">Plan between €1,500/month (minimum for serious service) and €5,000/month depending on your needs. For an average SME, €2,000-3,000/month is a realistic budget. Don't forget SME Packages aid that finances up to 70% (if application accepted).</p>
</div>
<div>
<h3 className="text-lg font-semibold text-gray-800 mb-2">Should I favor a large agency or a smaller structure?</h3>
<p className="text-gray-700">Neither is intrinsically better. Large agencies have more resources but you risk being a small client. Small structures often offer more personalized attention. What matters: meeting the people who will work on your account.</p>
</div>
<div>
<h3 className="text-lg font-semibold text-gray-800 mb-2">How many agencies should I meet before choosing?</h3>
<p className="text-gray-700">Minimum 3, ideally 4-5. This gives you a basis for comparison and helps you distinguish market standards from questionable practices. Use our 10 questions for each meeting.</p>
</div>
<div>
<h3 className="text-lg font-semibold text-gray-800 mb-2">Is it normal for an agency to ask for a 12-month commitment?</h3>
<p className="text-gray-700">It's common in digital marketing because results take time. However, require reasonable exit clauses (2-3 month notice, possibility of termination if objectives not met). Beware of 24+ month commitments without flexibility.</p>
</div>
<div>
<h3 className="text-lg font-semibold text-gray-800 mb-2">Must the agency be physically in Luxembourg?</h3>
<p className="text-gray-700">Not necessarily, but it must have demonstrated expertise in the Luxembourg market. A Belgian or French agency with many Luxembourg clients can be relevant. An agency without local experience will waste your time and money.</p>
</div>
<div>
<h3 className="text-lg font-semibold text-gray-800 mb-2">How to verify results promised by an agency?</h3>
<p className="text-gray-700">Ask for concrete examples with access to data (Analytics screenshots, Search Console). Ask to speak with current or recent clients. Beware of unverifiable "results" or too-good-to-be-true claims.</p>
</div>
<div>
<h3 className="text-lg font-semibold text-gray-800 mb-2">Can I change agencies during a contract?</h3>
<p className="text-gray-700">Yes, if your contract allows it (check termination clauses). Make sure you own all your accounts and content BEFORE signing. This greatly facilitates a potential change.</p>
</div>
<div>
<h3 className="text-lg font-semibold text-gray-800 mb-2">Must the agency understand my specific business sector?</h3>
<p className="text-gray-700">It's a plus but not mandatory. A good agency knows how to ask the right questions to quickly understand your business. Marketing and digital expertise often takes precedence over pure sector knowledge. However, for highly regulated sectors (health, finance), sector experience becomes important.</p>
</div>
<div>
<h3 className="text-lg font-semibold text-gray-800 mb-2">What to do if I'm not satisfied with results after 3 months?</h3>
<p className="text-gray-700">First communicate clearly with the agency: identify problems, request adjustments. If nothing changes after 6 months and objectives are far from being met, consider a change. Refer to your contract for termination procedures.</p>
</div>
<div>
<h3 className="text-lg font-semibold text-gray-800 mb-2">Can an agency really guarantee results?</h3>
<p className="text-gray-700">No, no serious agency can "guarantee" precise results (X clients, Y sales). It can guarantee actions (publications, campaigns, content) and commit to realistic objectives with you. Beware of too-good guarantees: it's often aggressive marketing.</p>
</div>
</div>
<p className="text-gray-700 italic mt-6">
Choosing a marketing agency is a strategic decision that directly impacts your company's growth. Take the time to ask these 10 essential questions, compare answers, and choose a partner who shares your vision and understands Luxembourg market specificities.
</p>
</section>
</div>
</div>
);
}
