<article> <style> table.with-borders {width:100%;border-collapse:collapse;font-family:sans-serif;font-size:14px;table-layout:fixed;word-wrap:break-word;} table.with-borders th, table.with-borders td {border:1px solid #ccc;padding:8px;text-align:left;vertical-align:top;} table.with-borders th {background-color:#A0BEB9;font-weight:bold;text-align:center;} table.with-borders td:first-child {font-weight:bold;} </style> <section id="in-brief" style="background-color:#A0BEB9; border:0.5px solid black; margin-bottom:1rem; padding:1rem;"> <h3>Key Takeaways:</h3> <ul> <li><strong>Wix</strong>: ideal for getting started quickly, but significant limitations in the medium term</li> <li><strong>WordPress</strong>: powerful but complex to maintain, frequent security vulnerabilities</li> <li><strong>Webflow</strong>: best compromise between simplicity and professionalism (our recommendation)</li> <li>Your choice depends on your <strong>technical level</strong> and <strong>long-term ambitions</strong></li> <li>The <a href="https://vmerci.lu/blog/sme-packages-digital-luxembourg-2025-guide-complet">SME Packages Digital grants</a> fund up to 70% of a professional website</li> </ul> </section> <h2 id="introduction">Introduction</h2> <p>Creating a website in Luxembourg in 2025 requires choosing the right CMS (Content Management System). Three platforms dominate the market: Wix, WordPress, and Webflow. Each has its strengths, weaknesses, and target audience. This guide helps you make the right choice based on your situation, skills, and business objectives.</p> <h2 id="wix-simplicity-above-all">1. Wix: Simplicity Above All</h2> <h3>Who is it for?</h3> <p>Wix is designed for <strong>absolute beginners</strong>: micro-entrepreneurs, freelancers, craftsmen who want a website online quickly without technical skills.</p> <h3>Key Strengths</h3> <p><strong>Exceptional ease of use</strong><br>The drag & drop interface is intuitive. You drag elements (text, images, buttons) wherever you want. No technical knowledge required.</p> <p><strong>Fast launch</strong><br>You can have a functional website in just a few hours. Perfect for testing a business idea quickly.</p> <p><strong>Varied templates</strong><br>Hundreds of pre-designed templates by industry sector. You start from an aesthetic base.</p> <p><strong>Affordable pricing</strong><br>Plans starting from €10-15/month. The cheapest option to get started.</p> <h3>Significant Limitations</h3> <p><strong>Difficult to scale</strong><br>Once your site is built on Wix, you're locked in. Impossible to migrate easily to another platform without rebuilding everything.</p> <p><strong>Limited SEO</strong><br>Google optimization is basic. Difficult to rank well for competitive queries in Luxembourg.</p> <p><strong>Average performance</strong><br>Loading speed is lower than Webflow. Google penalizes slow sites.</p> <p><strong>Customization limitations</strong><br>You're constrained by templates. Difficult to create something truly unique.</p> <p><strong>"Amateur" image</strong><br>Wix sites often look similar. In certain competitive sectors in Luxembourg, this damages your credibility.</p> <h3>Wix Budget</h3> <ul> <li>Plans starting from €10-15/month</li> <li>Annual total: €120-500 depending on plan</li> <li>Domain name: €10-30/year additional</li> </ul> <h3>Our Verdict</h3> <p><strong>Wix is suitable for:</strong> testing a business idea, ultra-simple showcase site, minimal budget (&lt; €500/year), you have no technical skills.</p> <p><strong>Wix is NOT suitable for:</strong> serious business aiming for growth, competitive sector, need for good SEO, long-term vision.</p> <hr> <h2 id="wordpress-power-and-complexity">2. WordPress: Power... and Complexity</h2> <h3>Who is it for?</h3> <p>WordPress is designed for <strong>users with technical skills</strong> or accompanied by a developer. Very popular (40% of the web), but that's not synonymous with "best choice".</p> <h3>Key Strengths</h3> <p><strong>Maximum flexibility</strong><br>With 60,000+ plugins, you can add almost any functionality: e-commerce, booking, forum, member area.</p> <p><strong>Huge ecosystem</strong><br>Thousands of themes and plugins. Millions of tutorials and help forums.</p> <p><strong>Good for blogging</strong><br>WordPress was originally a blog platform. If you publish many articles, it's solid.</p> <p><strong>Open source and free</strong><br>The WordPress software is free. You only pay for hosting.</p> <h3>Major Limitations</h3> <p><strong>Nightmarish maintenance</strong><br>Constant updates: WordPress core, themes, plugins (sometimes 20+ plugins). An update can break your site.</p> <p><strong>Frequent security vulnerabilities</strong><br>WordPress is hackers' #1 target. Outdated plugins = open doors to attacks. Frequent hacks if poorly maintained.</p> <p><strong>Variable performance</strong><br>A poorly configured WordPress site (too many plugins, bad hosting) is very slow. Optimization requires technical skills.</p> <p><strong>Steep learning curve</strong><br>Interface not intuitive for beginners. Need to understand technical concepts (PHP, database, FTP).</p> <p><strong>Hidden costs</strong><br>WordPress is free, but you pay for: performant hosting (€10-50/month), premium theme (€50-200), premium plugins (€100-500/year), maintenance/security (€50-200/month if outsourced).</p> <p><strong>Developer often necessary</strong><br>To truly customize or resolve technical problems, you'll need a developer. Additional costs.</p> <h3>WordPress Budget</h3> <ul> <li>Hosting: €120-600/year</li> <li>Premium theme: €50-200 (one-time)</li> <li>Premium plugins: €100-500/year</li> <li>Maintenance: €0 (if you manage) or €600-2400/year (outsourced)</li> <li><strong>Annual total: €270-3700</strong> depending on configuration</li> </ul> <h3>Our Verdict</h3> <p><strong>WordPress is suitable for:</strong> complex blogs with lots of content, sites with very specific functionalities, you have a developer in the team, budget for continuous maintenance.</p> <p><strong>WordPress is NOT suitable for:</strong> beginners without technical skills, SMEs without IT resources, need for simplicity and peace of mind, fear of security vulnerabilities.</p> <p><strong>⚠️ At vmerci.lu, we advise against WordPress</strong> for most Luxembourg SMEs. Maintenance is too complex and time-consuming.</p> <hr> <h2 id="webflow-best-of-both-worlds">3. Webflow: The Best of Both Worlds</h2> <h3>Who is it for?</h3> <p>Webflow is our <strong>#1 recommendation</strong> for serious Luxembourg businesses: SMEs, established craftsmen, shops, liberal professions.</p> <h3>Major Strengths</h3> <p><strong>Guaranteed professional quality</strong><br>Pixel-perfect design, smooth animations, exceptional visual rendering. Your visitors immediately see the difference vs Wix.</p> <p><strong>Simplified maintenance</strong><br>No plugins to manage, no risky updates. Webflow handles security and performance. You sleep peacefully.</p> <p><strong>Excellent performance</strong><br>Ultra-fast hosting included, global CDN, automatic optimization. Your site loads in &lt; 2 seconds.</p> <p><strong>Powerful SEO</strong><br>Total control over all SEO aspects: tags, URLs, metadata, speed. Much better than Wix or standard WordPress.</p> <p><strong>Professional visual editor</strong><br>You see exactly what you're building. No code, but total control over design.</p> <p><strong>Scalable and flexible</strong><br>You can create any design without limitations. Integrated CMS for blog and dynamic pages.</p> <p><strong>Native multilingual</strong><br>Managing an FR/DE/EN site is simple. Crucial in Luxembourg.</p> <p><strong>Native security</strong><br>SSL included, secure hosting, no plugin vulnerabilities. GDPR compliance facilitated.</p> <h3>Limitations (minor)</h3> <p><strong>Medium learning curve</strong><br>More complex than Wix, but much simpler than WordPress. Count 5-10 hours of training to master the basics.</p> <p><strong>Higher price than Wix</strong><br>Plans starting from €14/month, but you get your money's worth.</p> <p><strong>Limited advanced features</strong><br>Some very specific functions (forum, complex member area) require external integrations.</p> <h3>Webflow Budget</h3> <ul> <li>Basic plan: €14/month (€168/year)</li> <li>Standard plan (recommended): €23/month (€276/year)</li> <li>Business plan: €39/month (€468/year)</li> <li>E-commerce: starting from €29/month</li> <li><strong>Annual total: €168-468</strong></li> </ul> <p>No premium plugins to buy. Everything is included.</p> <h3>Our Verdict</h3> <p><strong>Webflow is suitable for:</strong> 90% of Luxembourg businesses, need for professional results, showcase site or standard e-commerce, you want peace of mind and performance.</p> <p><strong>Webflow is NOT suitable for:</strong> ultra-tight budget (&lt; €200/year), ultra-specific functionalities impossible without custom code.</p> <p><strong>🏆 At vmerci.lu, we create all our sites on Webflow</strong> for our clients. It's the best quality/simplicity/performance ratio.</p> <hr> <h2 id="full-comparison-table">4. Full Comparison Table</h2> <table class="with-borders"> <thead> <tr> <th>Criteria</th> <th>Wix</th> <th>WordPress</th> <th>Webflow</th> </tr> </thead> <tbody> <tr> <td><strong>Ease of use</strong></td> <td>⭐⭐⭐⭐⭐</td> <td>⭐⭐</td> <td>⭐⭐⭐⭐</td> </tr> <tr> <td><strong>Visual quality</strong></td> <td>⭐⭐⭐</td> <td>⭐⭐⭐</td> <td>⭐⭐⭐⭐⭐</td> </tr> <tr> <td><strong>Performance</strong></td> <td>⭐⭐⭐</td> <td>⭐⭐⭐</td> <td>⭐⭐⭐⭐⭐</td> </tr> <tr> <td><strong>SEO</strong></td> <td>⭐⭐</td> <td>⭐⭐⭐⭐</td> <td>⭐⭐⭐⭐⭐</td> </tr> <tr> <td><strong>Maintenance</strong></td> <td>⭐⭐⭐⭐⭐</td> <td>⭐</td> <td>⭐⭐⭐⭐⭐</td> </tr> <tr> <td><strong>Security</strong></td> <td>⭐⭐⭐⭐</td> <td>⭐⭐</td> <td>⭐⭐⭐⭐⭐</td> </tr> <tr> <td><strong>Flexibility</strong></td> <td>⭐⭐</td> <td>⭐⭐⭐⭐⭐</td> <td>⭐⭐⭐⭐</td> </tr> <tr> <td><strong>Annual price</strong></td> <td>€120-500</td> <td>€270-3700</td> <td>€168-468</td> </tr> <tr> <td><strong>Learning time</strong></td> <td>2-5h</td> <td>20-40h</td> <td>5-10h</td> </tr> <tr> <td><strong>Developer needed</strong></td> <td>No</td> <td>Often</td> <td>Rarely</td> </tr> </tbody> </table> <hr> <h2 id="our-recommendation-by-profile">Our Recommendation by Profile</h2> <h3>You're a micro-entrepreneur testing an idea</h3> <p><strong>Recommended choice: Wix</strong></p> <p>You need a website online quickly with a minimal budget. Wix does the job to validate your market. Plan to migrate to Webflow in 12-18 months if it works.</p> <h3>You're an established SME or serious craftsman</h3> <p><strong>Recommended choice: Webflow</strong></p> <p>You need credibility, SEO performance, and peace of mind. Webflow gives you a professional result without the WordPress headaches.</p> <p><strong>Option:</strong> Have your site created by a <a href="https://vmerci.lu/services/creation-site-internet-luxembourg">professional Webflow agency</a> (starting from €5000, 70% funded with <a href="https://vmerci.lu/blog/sme-packages-digital-luxembourg-2025-guide-complet">SME Packages</a>).</p> <h3>You have a blog with 100+ articles per month</h3> <p><strong>Recommended choice: WordPress</strong></p> <p>If blogging is your core activity and you have technical skills (or a developer), WordPress remains relevant. But be prepared to manage the complexity.</p> <h3>You're launching e-commerce</h3> <p><strong>Recommended choice: Shopify (not Wix/WordPress/Webflow)</strong></p> <p>For real e-commerce (&gt; 50 products), Shopify is the standard. Webflow can handle a small catalog (&lt; 100 products), but beyond that, Shopify is superior.</p> <hr> <h2 id="3-fatal-mistakes-to-avoid">3 Fatal Mistakes to Avoid</h2> <h3>❌ Mistake 1: Choosing based on popularity</h3> <p><strong>The trap:</strong> "WordPress represents 40% of the web, so it's the best choice."</p> <p><strong>The reality:</strong> WordPress is popular because it's old (2003). Popularity ≠ best choice in 2025.</p> <p><strong>Solution:</strong> Choose according to YOUR needs, not market share.</p> <h3>❌ Mistake 2: Underestimating maintenance time</h3> <p><strong>The trap:</strong> "WordPress is free, I'll save money!"</p> <p><strong>The reality:</strong> You'll spend 2-5h/month on maintenance (updates, security, bugs) or pay €50-200/month to someone.</p> <p><strong>Solution:</strong> Factor in maintenance cost/time in your decision.</p> <h3>❌ Mistake 3: Ignoring future migration</h3> <p><strong>The trap:</strong> "I'll start on Wix, I'll see later."</p> <p><strong>The reality:</strong> Migrating from Wix to Webflow = rebuilding 80% of the site. Cost: €2000-5000.</p> <p><strong>Solution:</strong> If you have growth ambitions, start directly on Webflow.</p> <hr> <h2 id="conclusion-webflow-for-90-percent">Conclusion: Webflow for 90% of Cases</h2> <p>For the majority of Luxembourg businesses in 2025, <strong>Webflow is the best choice</strong>:</p> <ul> <li>✅ Professional quality that inspires confidence</li> <li>✅ Minimal maintenance (no technical nightmare)</li> <li>✅ Excellent performance and SEO from the start</li> <li>✅ Scalable without complete redesign</li> <li>✅ Predictable and reasonable cost</li> </ul> <p><strong>Wix</strong> to quickly test an idea with minimal budget.</p> <p><strong>WordPress</strong> only if you really need ultra-specific functionalities AND the technical skills to maintain it.</p> <p><strong>Investing in a good CMS pays off quickly</strong> through your Google visibility, your credibility, and the time saved.</p> <p>With the <a href="https://vmerci.lu/blog/sme-packages-digital-luxembourg-2025-guide-complet">SME Packages Digital grants</a> funding 70% of a professional Webflow site, conditions have never been so favorable to have an excellent website.</p> <hr> <h2 id="faq-choosing-cms-luxembourg">FAQ: Choosing Your CMS in Luxembourg</h2> <section id="faq"> <h3>Can you migrate easily from one CMS to another?</h3> <p>Migrating from Wix to Webflow or WordPress = rebuilding 80-90% of the site. Content (texts, images) transfers, but all structure and design must be recreated. Cost: €2000-5000. Hence the importance of choosing well from the start.</p> <h3>Is WordPress really that complex to maintain?</h3> <p>Yes. Weekly updates (WordPress core + themes + multiple plugins), risk of plugin conflicts, frequent security vulnerabilities. Count 2-5h/month of maintenance if you do it yourself, or €50-200/month if outsourced.</p> <h3>Is Webflow suitable for multilingual?</h3> <p>Yes, Webflow natively handles multilingual. Essential in Luxembourg to have an FR/DE/EN site. Simple configuration and facilitated maintenance vs WordPress with complex multilingual plugins.</p> <h3>Which CMS for an e-commerce site in Luxembourg?</h3> <p>For real e-commerce (&gt; 50 products), prefer <strong>Shopify</strong>. For a simple catalog (&lt; 50 products), Webflow is suitable. Avoid WooCommerce (WordPress) unless you have a dedicated developer.</p> <h3>How much does a professional Webflow site cost?</h3> <p>Site created by you: €168-468/year (Webflow subscription). Site created by agency: starting from €5000 (creation) + €168-468/year (hosting). With SME Packages (70% funded), a €8000 site costs you €2400.</p> </section> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Can you migrate easily from one CMS to another?", "acceptedAnswer": { "@type": "Answer", "text": "Migrating from Wix to Webflow or WordPress = rebuilding 80-90% of the site. Content (texts, images) transfers, but all structure and design must be recreated. Cost: €2000-5000. Hence the importance of choosing well from the start." } }, { "@type": "Question", "name": "Is WordPress really that complex to maintain?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. 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