<article> <style> table.with-borders {width:100%;border-collapse:collapse;font-family:sans-serif;font-size:14px;table-layout:fixed;word-wrap:break-word;} table.with-borders th, table.with-borders td {border:1px solid #ccc;padding:8px;text-align:left;vertical-align:top;} table.with-borders th {background-color: #a0beb9;font-weight:bold;text-align:center;} table.with-borders td:first-child {font-weight:bold;} section#in-brief { background-color: #a0beb9; border: 0.5px solid black; margin-bottom: 1rem; padding: 1rem; } </style> <section id="in-brief"> <h2>Summary</h2> <p><strong>Context:</strong> On October 3, 2025, Grand Duke Henri abdicated in favor of his son Guillaume during the Trounwiessel (change of throne). A rare event — the previous one dates back to 2000 — that triggered an unprecedented wave of communications from Luxembourg brands.</p> <p><strong>What happened:</strong> Limited editions (Bofferding, Rosport, Simon), reactive campaigns (topical marketing) (Oberweis, Foyer), co-brandings (Cactus x Villeroy &amp; Boch), and viral digital activations (LetzAI, #Trounwiessel). Result: sell-outs, millions of euros generated, and massive social media engagement.</p> <p><strong>What you’ll learn here:</strong> The 3 winning strategies used, indicative budgets (€2,000–€200,000), actionable lessons for SMEs, and how to replicate these tactics for upcoming Luxembourg moments (National Day, Schueberfouer, Winterlights). Bonus: SEO/GEO optimization and SME Packages (up to 70% funding).</p> <p><strong>Why it’s useful:</strong> Whether you’re an SME or a large company in Luxembourg, this case study gives you a turnkey method to turn national events into levers for visibility and sales.</p> <p><em>Insights based on field monitoring + social listening (period: September–October 2025)</em></p> </section> <h2 id="introduction">Trounwiessel 2025: a golden marketing opportunity</h2> <p>The Trounwiessel (Luxembourgish for change of throne) happens once a generation. For marketers, it’s a comet: rare, spectacular, and impossible to miss.</p> <p>What we observed:</p> <ul> <li><strong>3 days of festivities</strong> (Oct 3–5) across 5 cities</li> <li><strong>Extensive national and international media coverage</strong></li> <li><strong>Collective emotional engagement</strong> rarely seen</li> <li><strong>Over a hundred posts</strong> using the official #Trounwiessel within a few days</li> </ul> <p>For Luxembourg brands, it was a chance to demonstrate local roots, strengthen consumer ties, and of course drive visibility and sales.</p> <p>If you want to maximize visibility around local events, our <a href="https://vmerci.lu/services/agence-seo-luxembourg">Luxembourg SEO agency</a> and our <a href="https://vmerci.lu/services/referencement-chatgpt-agence-geo-luxembourg">ChatGPT (GEO) optimization services</a> can help. SME Packages fund up to 70% of these services.</p> <p>💡 <strong>Luxembourg SME tip</strong>: National events like the Trounwiessel offer an exceptional visibility window. Even with a limited budget, a timely social campaign can deliver strong results. The key? Plan 2–3 months ahead, prepare two variants (Plan A “confirmed event” / Plan B “subtle”), and go live within 48h when the news breaks.</p> <h2 id="communication-des-marques-lors-du-trounwiessel-exemples-bonnes-pratiques">How brands communicated during the Trounwiessel: examples &amp; best practices</h2> <p>Brands deployed three major strategies. Spoiler: some worked better than others.</p> <h3 id="les-editions-limitees-la-strategie-du-collector">1. Limited editions: the collector play</h3> <p><strong>The idea:</strong> Create an exclusive, limited-run product that becomes a keepsake.</p> <p><strong>Standout examples:</strong></p> <ul> <li><strong>Brasserie Nationale (Bofferding)</strong>: A pair of glasses engraved with the monograms of Henri and Guillaume. The campaign visual shows the two glasses clinking. Simple, emotional, effective.</li> <li><strong>Sources Rosport</strong>: 50,000 Rosport Blue bottles with a special Trounwiessel label. An everyday product turned into a souvenir.</li> <li><strong>Brasserie Simon</strong>: Collector can served on Luxair flights. Double win: shelf visibility + international exposure.</li> </ul> <p><strong>Why it works:</strong> Scarcity creates desire. Consumers were looking for a tangible way to “take part” in the event; these products gave them a concrete reason to buy.</p> <p>⚖️ <strong>Good to know – IP</strong>: Using official Trounwiessel visuals/logos requires written authorization. Opt for inspired creations (LU color palette, patterns, original type) to stay compliant and keep your brand’s identity. You avoid legal issues and maintain originality.</p> <h3 id="les-campagnes-top-topical-surfer-sur-la-vague-mediatique">2. Reactive campaigns (topical marketing): ride the media wave</h3> <p><strong>The idea:</strong> Create content directly tied to the news, fast, to catch attention at the right moment.</p> <p><strong>Notable examples:</strong></p> <ul> <li><strong>Maison Oberweis</strong>: “Vive de Grand-Duc” pastry (Sept 26–Oct 11) + visual campaign forming a crown with the creations. Fine craft.</li> <li><strong>Foyer Group</strong>: Visual of a father-and-son lion pair overlooking their realm. Powerful metaphor, restrained execution.</li> </ul> <p><strong>Why it works:</strong> Speed pays off. Brands that communicated right from the official announcement (Sept 2024) enjoyed maximum visibility. Those who waited? Lost in the noise.</p> <h3 id="lhabillage-de-marque-et-le-co-branding-jouer-collectif">3. Brand dressing &amp; co-branding: play as a team</h3> <p><strong>The idea:</strong> Refresh your visual identity or partner with a premium brand to amplify impact.</p> <p><strong>Big moves:</strong></p> <ul> <li><strong>Luxair</strong>: Entire fleet carrying the Trounwiessel mark + special inflight magazine issue. Hard to miss if you were flying.</li> <li><strong>Cactus x Villeroy &amp; Boch</strong>: Tableware featuring the Grand-Ducal Palace. Mass retail meets an official Court supplier. Smart.</li> <li><strong>Delhaize Luxembourg</strong>: Chocolate tart with Panelux, profits donated to the Red Cross. A welcome solidarity angle.</li> </ul> <p><strong>Why it works:</strong> Scale. These operations create strong visual impact and broad reach. Co-branding also shares costs and borrows legitimacy.</p> <h2 id="strategies-de-marques-luxembourgeoises-pendant-le-changement-de-grand-duc-qui-a-fait-quoi">Who did what: brand strategies during the Grand-Duke succession</h2> <p>For clarity, here’s a roundup table of key actions:</p> <table class="with-borders"> <thead> <tr> <th>Brand</th> <th>Sector</th> <th>Action type</th> <th>Product/Campaign</th> </tr> </thead> <tbody> <tr> <td><strong>Brasserie Nationale (Bofferding)</strong></td> <td>Beverages</td> <td>Limited edition</td> <td>Pair of glasses with Henri &amp; Guillaume monograms</td> </tr> <tr> <td><strong>Sources Rosport</strong></td> <td>Beverages</td> <td>Limited edition</td> <td>50,000 Rosport Blue bottles with special label</td> </tr> <tr> <td><strong>Brasserie Simon</strong></td> <td>Beverages</td> <td>Collector edition</td> <td>Royal can (served on Luxair flights)</td> </tr> <tr> <td><strong>Maison Oberweis</strong></td> <td>Pastry</td> <td>Limited product + campaign</td> <td>“Vive de Grand-Duc” pastry + crown visual</td> </tr> <tr> <td><strong>Luxair</strong></td> <td>Air transport</td> <td>Brand dressing</td> <td>Fleet livery + special inflight magazine</td> </tr> <tr> <td><strong>Cactus</strong></td> <td>Retail</td> <td>Co-branding</td> <td>Villeroy &amp; Boch tableware</td> </tr> <tr> <td><strong>Delhaize Luxembourg</strong></td> <td>Retail</td> <td>Solidarity product</td> <td>Chocolate tart (profits to Red Cross)</td> </tr> <tr> <td><strong>Foyer Group</strong></td> <td>Insurance</td> <td>Emotional campaign</td> <td>Father-and-son lions visual</td> </tr> <tr> <td><strong>Bernard Massard</strong></td> <td>Wines &amp; Crémants</td> <td>Special edition</td> <td>Trounwiessel cuvée</td> </tr> <tr> <td><strong>Pol Fabaire</strong></td> <td>Wines &amp; Crémants</td> <td>Special edition</td> <td>Trounwiessel cuvée</td> </tr> <tr> <td><strong>Domaine Alice Hartmann</strong></td> <td>Wines &amp; Crémants</td> <td>Special edition</td> <td>Trounwiessel cuvée</td> </tr> <tr> <td><strong>Les Moulins de Kleinbettingen</strong></td> <td>Food</td> <td>Product launch</td> <td>“Le Moulin 1704” cereal range</td> </tr> <tr> <td><strong>Kaempff-Kohler</strong></td> <td>Chocolate</td> <td>Premium product</td> <td>68% dark chocolate bar with LU symbols</td> </tr> </tbody> </table> <p><strong>Observation:</strong> Every sector mobilized — proof that local anchoring remains a powerful lever in Luxembourg, whatever your industry.</p> <p>📌 <strong>Concrete Luxembourg examples by sector</strong>:</p> <ul> <li><strong>Beverages</strong>: Limited editions with emotional storytelling (Bofferding, Rosport, Simon)</li> <li><strong>Food</strong>: Short-run products + solidarity angle (Oberweis, Delhaize, Kaempff-Kohler)</li> <li><strong>Transport</strong>: Fleet livery + premium experience (Luxair)</li> <li><strong>Retail</strong>: Co-branding with premium players (Cactus x Villeroy &amp; Boch)</li> <li><strong>Wines &amp; Crémants</strong>: Collector cuvées for local and export (Bernard Massard, Pol Fabaire)</li> <li><strong>Insurance/Services</strong>: Emotional and institutional comms (Foyer Group)</li> </ul> <h2 id="le-digital-et-les-reseaux-sociaux-le-trounwiessel-2-0">Digital &amp; social: Trounwiessel 2.0</h2> <p>Trounwiessel 2025 was also a digital moment — with interesting patterns.</p> <p><strong>#Trounwiessel hashtag:</strong> Over a hundred posts observed within days. A mix of institutional posts, brand content, and user-generated memes — Luxembourgish self-irony at its best.</p> <p><strong>LetzAI, the viral masterstroke:</strong> A microsite turning your photo into a grand-ducal style portrait via AI. Result? Several thousand images generated based on our field observations. People loved seeing themselves “royal.” Brands that riffed on it gained massive organic visibility.</p> <p><strong>Digital takeaway:</strong> If you want engagement around a national event, give people a simple, fun way to participate. AI + fun = a winning combo.</p> <p>📌 <strong>Remember</strong>: participatory digital activations (IG filters, AI generators, TikTok challenges) often drive more engagement than classic ad campaigns — at a fraction of the cost.</p> <h2 id="comparatif-quelle-strategie-pour-quel-budget">Which strategy for which budget?</h2> <p>Not all brands have the same resources. Here’s what to keep in mind by budget level:</p> <table class="with-borders"> <thead> <tr> <th>Strategy type</th> <th>Benefits</th> <th>Examples</th> <th>Indicative budget</th> <th>Expected ROI</th> </tr> </thead> <tbody> <tr> <td><strong>Limited-edition product</strong></td> <td>Creates scarcity, direct ROI, collector appeal</td> <td>Bofferding, Rosport</td> <td>€10,000–€50,000</td> <td>High (direct sales)</td> </tr> <tr> <td><strong>Reactive/topical campaign</strong></td> <td>Speed, buzz, high media visibility</td> <td>Oberweis, Foyer</td> <td>€2,000–€10,000</td> <td>Medium-high (awareness)</td> </tr> <tr> <td><strong>Brand dressing</strong></td> <td>Strong visual impact, wide reach</td> <td>Luxair</td> <td>€50,000–€200,000</td> <td>High (brand image)</td> </tr> <tr> <td><strong>Co-branding</strong></td> <td>Shared costs, dual legitimacy</td> <td>Cactus x Villeroy &amp; Boch</td> <td>€10,000–€50,000</td> <td>Medium (partner-dependent)</td> </tr> <tr> <td><strong>Solidarity product</strong></td> <td>Positive image, CSR engagement</td> <td>Delhaize x Panelux</td> <td>€5,000–€30,000</td> <td>Medium (image + sales)</td> </tr> <tr> <td><strong>Paid digital (SEA)</strong></td> <td>Precise targeting, fast results</td> <td>Google Ads, Meta Ads</td> <td>€3,000–€20,000</td> <td>High (qualified traffic)</td> </tr> <tr> <td><strong>Organic digital comms</strong></td> <td>Low cost, authentic engagement</td> <td>Social posts</td> <td>€500–€5,000</td> <td>Variable (depends on virality)</td> </tr> </tbody> </table> <p><strong>Good to know:</strong> SME Packages can fund up to 70% of your digital marketing in Luxembourg. If you’re an SME, now’s the time. And if you want fast visibility with paid media, our <a href="https://vmerci.lu/services/agence-sea-luxembourg">Luxembourg SEA agency</a> can help on Google Ads and Meta Ads.</p> <h2 id="ce-que-les-pme-luxembourgeoises-peuvent-apprendre-du-trounwiessel-2025">What Luxembourg SMEs can learn from Trounwiessel 2025</h2> <p>No Luxair-sized budget? No problem. Here are 5 actionable tactics you can use right away.</p> <p>💡 <strong>Luxembourg SME tip</strong>: These strategies are reusable on other national moments. The key isn’t budget but <strong>timing relevance</strong> and <strong>message authenticity</strong>. A fast small brand can outperform a slow big one.</p> <h3 id="capitalise-sur-les-temps-forts-luxembourgeois">1. Leverage Luxembourg’s key moments</h3> <p>Trounwiessel is once-in-a-generation, but there are many other opportunities:</p> <ul> <li><strong>National Day (June 23)</strong>: annual nationwide celebration</li> <li><strong>Schueberfouer (late August)</strong>: the most popular fair</li> <li><strong>Winterlights (Nov–Jan)</strong>: highly commercial Christmas period</li> <li><strong>Europe Days (May)</strong>: if you’re B2B/institutional</li> </ul> <p><strong>Action:</strong> Add these dates to your editorial calendar now. Prepare 2–3 months ahead to be first to communicate.</p> <h3 id="joue-la-carte-de-lancrage-local">2. Lean into local anchoring</h3> <p>Showing attachment to the country works — always. Top performers expressed an authentic link to Luxembourg.</p> <p><strong>Action:</strong> Mention local suppliers, weave LU symbols into visuals, use Luxembourgish (even a few words). It builds proximity.</p> <h3 id="sois-reactif-sur-les-reseaux-sociaux">3. Be fast on social</h3> <p>Reactive campaigns worked because they were quick. In a small market, speed wins.</p> <p><strong>Action:</strong> Set up daily local news monitoring. When an event emerges, ship a post within 48h. No big budget needed — just agility.</p> <h3 id="exploite-les-aides-publiques-sme-packages">4. Use public funding (SME Packages)</h3> <p>Luxembourg offers generous funding for SME digitization. SME Packages (Fit 4 Digital, Fit 4 Start) can cover up to 70% of digital marketing spend.</p> <p><strong>Action:</strong> Contact Luxinnovation or the Chamber of Commerce to build your file. You can fund: website, SEO/SEA, social media management, content creation, GEO strategy.</p> <p>👉 We wrote a <a href="https://vmerci.lu/blog/sme-packages-digital-luxembourg-2025-guide-complet">complete 2025 guide to SME Packages</a> with all the steps.</p> <h3 id="collabore-avec-des-partenaires-complementaires">5. Partner up</h3> <p>Co-branding (Cactus x Villeroy &amp; Boch, Delhaize x Panelux) shares costs and amplifies impact.</p> <p><strong>Action:</strong> Identify 2–3 Luxembourg brands with overlapping audiences. Pitch a joint activation for the next big moment. Example: a restaurant + a local brewery for National Day.</p> <h2 id="lecons-marketing-pour-pme-au-luxembourg-que-retenir-du-trounwiessel">Key marketing lessons for Luxembourg SMEs</h2> <p>Trounwiessel 2025 taught several essentials for the 2025 LU market.</p> <h3>Speed beats perfection</h3> <p>Brands that moved in September (right after the announcement) dominated. Those that waited for October were drowned out.</p> <p><strong>Takeaway:</strong> Launch even if it’s not perfect. 80% on time beats 100% too late.</p> <h3>Authenticity beats pushy marketing</h3> <p>Top performers struck the right tone: festive without being opportunistic, creative without disrespect.</p> <p><strong>Takeaway:</strong> In Luxembourg, subtlety pays. Consumers spot forced marketing. Prioritize genuine emotion over hard sell.</p> <h3>Digital amplifies local</h3> <p>#Trounwiessel, LetzAI, memes… Digital turned a physical event into a viral phenomenon.</p> <p><strong>Takeaway:</strong> Think “digital-first” even for local events. A solid social strategy can 10x impact without extra budget.</p> <h3>IP matters</h3> <p>As Beryl Koltz (Luxembourg Government) reminded: using official Trounwiessel visuals requires prior authorization.</p> <p><strong>Takeaway:</strong> Respect copyrights. Create your own inspired visuals rather than copying official ones — safer and more original.</p> <h2 id="le-trounwiessel-premiere-marque-bankable-luxembourgeoise">Trounwiessel: Luxembourg’s first “bankable” event brand?</h2> <p>Numbers talk. Trounwiessel merchandise flew off the shelves. Some items sold out within days. Based on distributor feedback observed in the field, sales far exceeded initial expectations.</p> <p>Trounwiessel moved from institutional event to commercial brand moment — we’re talking millions of euros across merchandise, ads, and activations.</p> <p><strong>What it means for you:</strong> Luxembourg is ready to buy “made in Luxembourg,” collector items, and identity-driven experiences. This market exists year-round, not just during rare events.</p> <p>💡 <strong>Business opportunity</strong>: Limited “made in Luxembourg” runs work beyond national moments. Test micro-editions around local events (Fête de la Musique, Schueberfouer, Christmas markets) to gauge appetite.</p> <h2 id="optimisation-seo-et-geo-comment-se-positionner-sur-les-evenements-luxembourgeois">SEO &amp; GEO: how to rank for Luxembourg events</h2> <p>If you want visibility for upcoming LU moments, prep your search foundations in advance.</p> <h3 id="seo-les-bases">SEO basics</h3> <ul> <li><strong>Create content early</strong>: publish blog posts 2–3 months before the event (e.g., “Gift ideas for National Day 2026”)</li> <li><strong>Target the right keywords</strong>: use tools like Google Keyword Planner to find Luxembourg queries</li> <li><strong>Optimize product pages</strong>: include event terms in titles, descriptions, and image alt text</li> </ul> <p>New to SEO? Here’s our <a href="https://vmerci.lu/blog/comment-etre-premier-google-ia-luxembourg">guide to ranking first on Google with AI in Luxembourg</a>. Prefer to outsource? Our <a href="https://vmerci.lu/services/agence-seo-luxembourg">Luxembourg SEO agency</a> can handle it.</p> <h3 id="geo-le-nouveau-terrain-de-jeu">GEO: the new frontier</h3> <p>GEO (Generative Engine Optimization) is about being cited by ChatGPT, Gemini, and other generative engines.</p> <p><strong>Why it matters:</strong> More Luxembourgers use ChatGPT for local recommendations. If you want to be cited for queries like “Where to buy a Luxembourgish gift for National Day?”, work on your GEO.</p> <p><strong>How:</strong> We wrote a <a href="https://vmerci.lu/blog/comment-etre-premier-chatgpt-luxembourg-2025-guide-complet">complete guide to ranking first on ChatGPT in Luxembourg</a> with an 8-step strategy. Our <a href="https://vmerci.lu/services/referencement-chatgpt-agence-geo-luxembourg">GEO service</a> helps Luxembourg companies make the shift. SME Packages fund up to 70%.</p> <h2 id="conclusion-le-marketing-luxembourgeois-entre-dans-une-nouvelle-ere">Conclusion: Luxembourg marketing enters a new era</h2> <p>Trounwiessel 2025 marked a turning point. Local brands showed mastery of modern event marketing: limited editions, digital reactivity, smart co-branding, and authentic engagement.</p> <p><strong>Remember:</strong> move fast, stay authentic, think digital-first, and anchor locally. National moments (National Day, Schueberfouer, Winterlights) are natural visibility accelerators — and up to 70% funding is available via <a href="https://vmerci.lu/blog/sme-packages-digital-luxembourg-2025-guide-complet">SME Packages</a>.</p> <p>The next big date? <strong>National Day 2026</strong> (June 23). Eight months away — enough time to plan a campaign that lands.</p> <p><strong>Want a 30-day ready-to-ship plan?</strong> At Vmerci, we build bespoke strategies for Luxembourg’s key moments: fast audit, editorial calendar, creative assets, and launch. For National Day, Schueberfouer, or any local event, we’ve got you covered end-to-end.</p> <p>👉 <strong>Let’s talk about your next project: <a href="https://vmerci.lu/contact">contact us</a></strong> or call us directly. We’re based in Luxembourg, speak FR/LB/EN/DE, and know the market inside out.</p> <section id="faq"> <h2 id="faq-trounwiessel-2025-et-strategie-marketing">FAQ: Trounwiessel 2025 &amp; brand strategy</h2> <h3>What is the Trounwiessel?</h3> <p>Trounwiessel means “change of throne” in Luxembourgish. It marks the succession of a Grand Duke. In 2025, Grand Duke Henri abdicated on October 3 in favor of his son Guillaume.</p> <h3>Why did Luxembourg brands communicate so much around the Trounwiessel?</h3> <p>Three main reasons:</p> <ol> <li><strong>Exceptional visibility</strong>: intense national and international coverage</li> <li><strong>Emotional engagement</strong>: a unifying moment for the population</li> <li><strong>Commercial opportunity</strong>: collector products, incremental sales, stronger brand image</li> </ol> <h3>How much does a national event campaign cost in Luxembourg?</h3> <p>It depends on your ambition:</p> <ul> <li><strong>Simple digital campaign</strong>: €2,000–€10,000</li> <li><strong>Limited-edition product</strong>: €10,000–€50,000</li> <li><strong>Full brand dressing</strong>: €50,000–€200,000</li> </ul> <p>Good news: SME Packages can fund up to 70% of your digital marketing.</p> <h3>Do I need authorization to use official Trounwiessel visuals?</h3> <p>Yes. Any use of official logos, visuals, or graphic elements requires prior authorization. Better to create your own inspired visuals.</p> <h3>How far in advance should I plan for an event like the Trounwiessel?</h3> <ul> <li><strong>3–6 months</strong> for limited-edition products</li> <li><strong>1–2 months</strong> for digital/print campaigns</li> <li><strong>2–4 weeks</strong> for reactive topical campaigns</li> </ul> <p>The earlier you plan, the likelier you’ll hit the right moment.</p> <h3>How do you measure ROI for a national-event campaign?</h3> <p>Several indicators:</p> <ul> <li><strong>Direct sales</strong>: units sold of limited editions</li> <li><strong>Media visibility</strong>: PR/ad value equivalency</li> <li><strong>Digital engagement</strong>: impressions, reach, interactions</li> <li><strong>Brand sentiment</strong>: before/after perception</li> <li><strong>Web traffic</strong>: lift in visits and conversions</li> </ul> <p>Use Google Analytics, native social insights, and social listening tools.</p> <h3>Did the #Trounwiessel hashtag really work?</h3> <p>Yes. Over 100 posts in a few days with high organic engagement. Brands leveraging it gained amplified visibility through sharing and media coverage.</p> <h3>What are the risks of getting royal-event communication wrong?</h3> <p>Main risks:</p> <ul> <li><strong>Tonal misstep</strong>: appearing opportunistic or disrespectful</li> <li><strong>Legal issues</strong>: using protected visuals without permission</li> <li><strong>Social backlash</strong>: negative reactions online</li> <li><strong>Credibility loss</strong>: if the local link isn’t authentic</li> </ul> <p>The secret? Be sincere, respectful, and creative.</p> <h3>Can these strategies be reused for other Luxembourg events?</h3> <p>Absolutely. The same principles apply to other moments:</p> <ul> <li><strong>National Day (June 23)</strong>: must-do annual celebration</li> <li><strong>Schueberfouer (late August)</strong>: hugely popular fair</li> <li><strong>Winterlights (Nov–Jan)</strong>: Christmas markets and lights</li> <li><strong>Sporting events</strong>: Luxembourg participation in major competitions</li> </ul> <p>Match the campaign scale to the event’s importance.</p> <h3>Where can I find funding for my marketing strategy in Luxembourg?</h3> <p>Several options:</p> <ul> <li><strong>SME Packages (Fit 4 Digital, Fit 4 Start)</strong>: up to 70% funding for digital marketing</li> <li><strong>Luxinnovation</strong>: SME support for digital transformation</li> <li><strong>Chamber of Commerce</strong>: training and advice</li> <li><strong>Ministry of the Economy</strong>: sectoral aids</li> </ul> <p>At Vmerci, we help assemble your funding file — included in our services.</p> <h3>How can Vmerci help with my next Luxembourg campaigns?</h3> <p>We’re a marketing &amp; AI agency specialized in the Luxembourg market. We help SMEs and large companies with:</p> <ul> <li><strong>Marketing strategy</strong>: editorial calendar, event campaigns</li> <li><strong>SEO &amp; GEO</strong>: organic search + generative engine optimization</li> <li><strong>Social media management</strong>: community management, reactive campaigns</li> <li><strong>Content creation</strong>: blog, visuals, video</li> <li><strong>Paid media</strong>: Google Ads, Meta Ads, LinkedIn Ads</li> </ul> <p>Bonus: we know the LU market inside out (multilingual, multicultural, public aids, local events).</p> <h3>What key marketing events are coming up in Luxembourg (2025–2026)?</h3> <p>Here’s your Luxembourg marketing calendar:</p> <ul> <li><strong>National Day (June 23, 2026)</strong>: start planning in February</li> <li><strong>Schueberfouer (late Aug 2026)</strong>: prep from May</li> <li><strong>Winterlights (Nov 2025–Jan 2026)</strong>: launch campaigns in September</li> <li><strong>Europe Days (May 2026)</strong>: great for B2B/institutional</li> </ul> <p>At Vmerci, we craft tailored calendars. 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